In a significant move, Levi Strauss & Co. has promoted Roy Bagattini to the role of executive vice president and president of Levi Strauss Americas. In his new role which takes effect from June 1, Bagattini will be responsible for leading the San Francisco company’s largest commercial operations, covering all brands and channels across the United States, Canada, Mexico, Brazil and the balance of Latin America.

Previously, Bagattini served as Levi’s executive vice president and president of the company’s Asia, Middle East and Africa operations. Prior to joining Levi Strauss three years ago, Bagattini was a senior vice president for Asia and Africa at beverage and brewing company Carlsberg, where he was responsible for the group’s Asia strategy and was credited with the company’s significant growth in that region. In 2015, Levi’s had $4.5 billion in net revenues with net income of $209 million.