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Lycra Beauty brand fabrics on showcase at Kingpins

Invista, co-sponsor of the Kingpins denim show to be held on July 21 and 22, in New York, will be showcasing the latest Lycra Beauty branded shaping fabrics from around the world. In addition, the company will feature the latest performance offerings with Coolmax and Thermolite fabrics, as well as new options for the boyfriend jean using lastingFIT technology by Lycra brand.

Jeans made with lastingFIT technology by Lycra provide a stylish and comfortable option for the latest boyfriend silhouettes without the bag and sag. Response to the Lycra Beauty branded platform has been excellent according to Jean Hegedus, Invista’s Global Business Director for denim. Hegedus says they have 200 certified Lycra Beauty branded denim fabrics and the first garments will appear at retail later this fall.

To provide further information about how Lycra Beauty fabrics work, Hegedus will be part of the ‘Denim Makes the Shape’ panel along with other panelists including Panos Sofianos of Tejidos Royo and Jack Matthews of ADM Denim. Both of these companies have developed a variety of high quality Lycra Beauty denim fabrics which will be on display at Kingpins.

www.invista.com

www.kingpinsshow.com

 
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