A New Zealand-based Woolyarns produces an exclusive range of luxury yarn brand for both textile manufacturing and hand knitting markets internationally.It is Woolyarns’ Zealana hand knitting yarn. Zealana uses luxuriously soft and lightweight blended Brushtail possum fiber. It is spun into beautiful yarn that is sought after by handknitters.

Brushtail possum fiber is super soft and prized for its lightweight warmth and breathability. Possum for Zealana yarn is collected from a small number of carefully selected regions, only at certain times of the year. It is then blended with the finest merino or cashmere to guarantee softness and consistency in this high end luxury yarn. Woolyarns uses 40 to 50 tons of possum fiber annually across its product range. This is equivalent to the fiber from more than one million possums. 

Woolyarns was established 68 years ago. For several decades, it provided yarns only for commercial purposes. In the early 1990’s, it pioneered the use of possum fiber mixed with wool. In 2006, Woolyarns released Zealana, its first hand knitting and crochet yarns. 

Woolyarns offers a select niche range of bespoke yarns, in addition to its classic range. Luxury yarn brands in Woolyarns’ portfolio of bespoke yarns are Zealana (hand knitting),  Perino (knitwear, apparel, hosiery yarns),  INZpire (carpet yarns) and Callibra (sourced yarns).