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On product mark unveiled by Better Cotton Initiative

Now, members of the Better Cotton Initiative (BCI) can demonstrate their commitment to responsibly sourced Better Cotton directly on the products they sell. This is because of Better Cotton Initiative’s recent announcement of a new on product mark

Paola Geremicca, Director of Fundraising and Communications is thrilled about the launch first on product mark and expects demand for sustainable cotton to increase as consumers learn more about BCI, taking them closer to their 2020 target of 30 per cent of global cotton production added Geremicca.

The BCI on product mark showcases members’ commitment to responsibly grown cotton apart from off product messaging. The on product mark will be the BCI logo accompanied by a text claim, such as: ‘We partner with the Better Cotton Initiative to improve cotton farming globally’. Along with the logo, the commitment claim will be used to explain and substantiate the mark for the consumer.

The BCI logo and claim will represent Mass-Balance Chain of Custody or traceability requirements and will not imply Better Cotton content at this stage. By developing Better Cotton as a mainstream commodity, BCI aims to transform cotton production across the globe. Thus, the BCI on product mark contributes to the goal, helping to influence the choices people make when buying cotton products.

 
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