ORTA Denim’s new Deeply Rooted collection focuses on issues of climate action and biodiversity stress, and antiviral protection. The collection includes the Gen H range that features 100 per cent plant based fibers and fabrics, from forest and field to jeans. The range includes a breakthrough denim fabric made with up to 30 per cent hemp, an important net-positive biodiversity crop, sustainably sourced from the leading hemp farm in France that certifies all the stages of production. With Gen H, ORTA perfects the authentic look and feel with the most resilient, soft and bio-positive ecofibers. The organic cotton used in the range are socially and environmentally certified by the Global Organic Textile Standard (GOTS), the world’s leading textile standard for organic fibers. With GEN H, you can wear your denim with an eco-conscience.
ORTA is continually innovating game-changing technologies that are antibacterial, anti-odor, moisture blocking, temperature-balancing, and UV protecting that are redefining denim performance, endurance and safety. Infused with sheltering technology, Denim Guard’s protective antibacterial and antiviral technology disrupts the contagious forces and inhibits its ability to adhere or inhabit your skin. While the Fresh Guard range offers triple benefits of balancing, UV protecting and 100 per cent odor managing, encapsulated with silver to eliminate bacteria.