During the pandemic, denim mills in Pakistan are coming together as colleagues rather than competitors to chart a course forward, noted A Carved in Blue panel of Pakistani denim mills.
The panel noted in these challenging times, mills are investing heavily in both environmental and social initiatives. They are cutting back on their environmental footprints through reduced water and energy consumption and sustainable materials and dyes. According to Rashid Iqbal, Naveena Denim Mills, in future, their agility and speed to market will help Pakistan secure more orders. However, these mills need to make more investments in marketing, said Max Del Lago from Artistic Fabric Mills.
Manufacturers will also have to be more transparent and demand ore accountability from their suppliers, opined Hasan Javed from Artistic Garment Industries.
