Patagonia is reintroducing wool into its product range with fresh standards and certifications. The company’s wool is now certified as per Responsible Wool Standard (RWS), from farm to finished product. In addition, its key wool partners also meet the stringent requirements outlined in the Patagonia Wool Standard (PWS). The company, as a part of its wider responsibly sourced wool strategy, has worked with sheep farmers and its manufacturing supply chain to obtain certification to the RWS.

In addition, to ensure a “best in class” supply chain assurance from farm to finished product, Patagonia obtained certification for its own brand. Through its diligence, the company was able to find wool suppliers willing to provide visibility to their farms and guarantee the traceability of the wool through the supply chain. It believes that its requirements have challenged farmers to change long-held wool ranching practices.