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Pitti Immagine Uomo 87:Ready to showcase tomorrow's fashions

piti uomoPitti Immagine Uomo 87, the international trade event showcasing men’s fashions and contemporary lifestyle trends, will be held in Florence from January 13 to 16, 2015. The show will have everything from the excellence of the makers of the new classics to cutting-edge accessories that are playing an increasingly decisive role, to brands that have redefined sportswear, menswear, new luxury trends, special projects presented by leading international designers, previews of women’s collections and support for new talents.

Pitti Uomo is the global platform for top brands and international fashion groups that choose Florence as the place to launch new projects, as well as for little-known names who see Pitti Uomo as the ideal context for establishing their identities and generating business. As also for fashion system’s international players for whom the fair is the perfect springboard for presenting new concepts on the world’s stage.

With a record number of applications from around the world – 40 per cent of the vendors coming from more than 30 countries, Pitti Uomo 87 will once again offer a unique and original view of many links between art, fashion, sport and design. There will be approximately 1,090 brands at Pitti Uomo, plus 70 women’s collections at Pitti W.

Walabout Pitti: January title theme

Walkabout Pitti is the title theme for January fair, and it will explore the infinite and popularpiti uomo dimension of traveling on foot. “Walking just for the pleasure of doing it”, says Agostino Poletto, Deputy General Manager of Pitti Immagine, adding, “To see, think about and savour the world alone or with friends. Walking for sport or because walking, or talking about, is the ‘in’ thing. Today, more than ever before, walking is an expression of a way of life. Walkabout Pitti is a hymn to multiple technical facets, clothing styles and their uses and to the central role of accessories.”

The Menswear Guest Designer at Pitti Uomo 87 will be Marni. Consuelo Castiglioni is at the helm of the Milan-based brand which recently celebrated its 20th anniversary. In Florence, Marni will present a runway show featuring the 2015/16 fall-winter collection for men.

Hood By Air is the Pitti special guest

Hood By Air, the New York-based luxury brand created by Shayne Oliver in 2006, will be the Pitti Special Guest. Hood By Air (HBA), is already admired by members of the trade for its creative cutting-edge collections. It will produce a special event during Pitti Uomo.

The new Olivier Saillard performance with Tilda Swinton

Fondazione Pitti Discovery presents Cloakroom, an original mise en scène written and directed by Olivier Saillard and played by Tilda Swinton, style icon, muse and one of the best-known contemporary actresses. The director of the Palais Gallieria, Musée de la mode de la Ville de Paris, fashion critic and historian, author/actor is coming back to Florence to present a performance centered on the suit.

Special projects, previews and important reentries

Afew of the main features to be presented at Pitti Uomo 87 include: a major investment by a prestigious German brand like Bogner  that has chosen Pitti Uomo as the stage for the presentation of the Bogner Man F/W 2015 collection, along with Bogner Leather and Bogner Shoes;

Pitti Uomo, the world premiere of the new look by North Sails, presented by the new CEO of North Sails Apparel, Eric Bijlsma, famous German brand, Windsor is among the important reentries; Colmar Originals will be showing the new fall-winter collection, Melting West; Scotch & Soda has chosen Pitti Uomo to not only present it’s eclectic tailoring menswear collection Atelier Scotch, but also the main collections Scotch & Soda menswear and Maison Scotch women’s wear.

WP Lavori in Corso presents the exclusive world launch of the new venture with the motorcycle brand Ducati Motor Holding that will culminate in a special presentation of the new Blundstone Ducati Scrambler and of Blundstone 800, the historic Australian boots, adapted to the needs of the rider, the international debut of the new project by Fusalp, the French heritage brand that will be looking to its core identity in a ski and après-ski collection that mixes high tech materials with perfect and comfortable styling; the return at Pitti Uomo of Tiger of Sweden, one of the big player of the Scandinavian fashion; the important participation of Beach Company the group that will be showing its brands – Refrigue, Jaggy and Elvstrom – in the Sala delle Grotte. Several other interesting events and pavilions will attract audiences at Pitti Uomo 87.

 
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