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Prosperity Textiles launches innovative denim lines with more stretch

"For China’s leading denim manufacturer, Prosperity Textiles softer denim remains the buzzword as the company is ranked among the top global suppliers. Founded in 1995, Prosperity Textile the company always stands out with its innovations. And now, the company has launched Series S1-S3 (‘S’ as in stretch) for better comfort. Four-way stretch is also making a splash by virtue of being ultra comfortable where some engineering has been done at the warp and weft level."

 

Prosperity Textiles

For China’s leading denim manufacturer, Prosperity Textiles softer denim remains the buzzword as the company is ranked among the top global suppliers. Founded in 1995, Prosperity Textile the company always stands out with its innovations. And now, the company has launched Series S1-S3 (‘S’ as in stretch) for better comfort. Four-way stretch is also making a splash by virtue of being ultra comfortable where some engineering has been done at the warp and weft level. Andy Zhong Marketing Director, Prosperity Textiles says, “For many wanting to experiment with innovations, it blends cotton, poly and spandex judiciously.” Zhong says they have been innovating and using brilliantly the blend of cotton, poly and spandex very judiciously.

 

Increasing capacity to boost business

Prosperity Textiles launches innovative denim lines with more stretch

The company is looking to expand in Vietnam. “Currently, we are ramping up denim capacity from existing roughly 60 million tons in China to 80 plus million tons. After the Vietnam unit is up and running, we are hoping for heightened exports capability with Vietnam joining TPP.” Zhong believes additional access to this market augurs well for Prosperity Denims. As of now all Asian demand comes for basics but Europe definitely is fashion forward. “Overall global demand is sluggish but our mill continues to grow well because of constant innovation,” explains Zhong.

He feels there are challenges to denims from athleisure. “So, in the short run, denim is trading down to this trend. But mid to long term denim still remains the favorite But fashion segment continues to ride on the bandwagon of innovation especially the way forward for small to midsize mills is to be disruptive else scaling up is the only solution,” opines Zhong.

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Prosperity Textiles has 20 offices around the world, and sells all over the globe. However, 50 per cent of their sales come from Chinese customers. Speaking about latest trends in denim Zhong says, “White and black are in. While white is denims without indigo nonetheless it's not bleached. Knitted denims has a limitation of being lumpy hence, is doing well in a limited way in women’s category but in men's it has failed to make much inroads.”

Prosperity Textiles has experimented with woolen denim and has got an encouraging response though it's a limited segment but accentuates functionality in some ways, making it more elegant but expensive. Therefore, it's doing well only in selective markets like Europe.

The clampdown on Chinese polluting units is restricting overall production capacity in the country. Adoption of green technology is the way forward which is happening both out of voluntary action and increasing buyer pressure. And Zhong sums up, “Our group is conscious of the environmental impact; so green is the way to go,”

 
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