The annual pan-African textile, clothing and footwear trade event, Source Africa will take place in Cape Town on June 19 and 20, this year. This is the second edition of the annual event and will include a two day trade exhibition, African country pavilions, international business seminars organised by the American Apparel & Footwear Association (AAFA), an opening plenary session and cocktail receptions.
Another important element of the event would be the professional online matchmaking program. By effectively combining online technology together with a team of business matchmakers, event participants are profiled, and provided access to an online matchmaking calendar with the ability to view and select exactly who they want to meet. The Source Africa Trade Expo is expected to attract over 2,000 decision makers who will have the opportunity to view an extensive range of products and services displayed by more than 180 exhibitors.
Last year’s program demonstrated what can be achieved when USAID’s regional experts join forces with private enterprise, LTE – leaders in trade exhibitions, in South Africa to boost regional industry. It brought together manufacturers, suppliers and service providers, enabling African and international buyers to examine a wide array of products and services under one roof.
