"To cater to this demand of their consumers, GST continuously invests in new technologies to ensure top performance and sustainability of their products. The group has laboratories close to its factories to customise the testing of its products It can also provide fast lab testing and adapted onsite testing, helping with the right sampling frequency and optimisation of tests"
Often, activewear companies find it difficult to balance consumers’ heightened expectations with compliance demands. However, SgT Group has been effectively balancing these two goals by offering a range of quality management solutions for clothing and textile product manufacturers. The group believes it is important for such companies to find the right factory that has the required process for this type of garments. These brands also need to ensure that they provide the benefits listed on the hangtag of an active wear garment, such as UV protection, moisture management, or anti-bacterial properties.
On the ground approach to ensure performance
Another approach that the group advises is to have a boots-on-the-ground approach to ensure performance and compliance. The group’s teams visit fabric mills and related setups almost every week for engineering and supporting the various processes and applications. The group also participates in all major conferences and machinery and R&D events.
It also works closely with clients’ R&D departments to assess risks and address them during the materials development and sourcing process. The group provides upstream quality solutions, focusing specifically on raw materials, to identify and prevent issues before they reach the production lines, allowing brands to save time and money.
Technology innovation for sustainability
An important value that SGT upholds is innovation. The group believes as their consumers expect improved performance from them, activewear brands have to be more innovative than their fashion counterparts. To cater to this demand of their consumers, GST continuously invests in new technologies to ensure top performance and sustainability of their products. The group has laboratories close to its factories to customise the testing of its products It can also provide fast lab testing and adapted onsite testing, helping with the right sampling frequency and optimisation of tests.
These strict rules challenge its team and partner clients to develop new performance tech to a degree of excellence right off the bat. The group uses its on the ground’ experience to help brands build and maintain credibility thanks to clear communication—overcoming the language barrier with local teams placed all over the world—and accompanying suppliers through ongoing development and improvement in terms of quality.
SgT also incorporates sustainability in its activewear though the use of eco-safe materials, like wool and bamboo. Besides, the company encourages eco-focused product development in its partner brands. The company hopes that as a new influx of cash in the activewear market will enable textile developers to introduce new eco-safe products that don’t compromise on the performance front.