Steve Murray is vice president, Strategic Projects, at VF Corporation. This appointment marks Murray’s return to VF Corp. He had earlier served as president of the company’s Vans brand for five years.
In this newly created position, Murray will work around key strategic projects, including elevating The North Face’s footwear product strategy, and supporting the successful integration of the Altra brand into VF and the extension of its technical footwear capabilities into VF’s outdoor footwear platform.
Murray possesses a unique blend of apparel and footwear industry expertise, a proven record of leading successful businesses transformations, and an intimate knowledge of the VF business model, all of which will enable him to quickly create meaningful value. He has more than 30 years of experience in the apparel and footwear industry. He most recently served as CEO of Airwair International where he was responsible for leading the company’s transformation from a manufacturing-led, family owned entity to a consumer-focused, private equity-backed, global retailer. Earlier in his career he was the global head of apparel at Reebok.
VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories. It is transforming into a more agile, consumer-centric organization and maintains focus on advancing the high priority, strategic initiatives that will accelerate growth for its brands and create value across its global enterprise.