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Vicunha launches hemp denim


Vicunha has launched denim made with hemp. Hemp is one of the most versatile and sustainable fibers in the world. Among the advantages of hemp are its high-yield culture and a renewable resource. This means that it produces much more fiber per acre compared to other raw materials, requiring even less water and land in the crop.

Vicunha is one of the first Brazilian textile companies to invest in manufacturing fabrics with hemp in the country. Among the novelties produced with the mixture of cotton and hemp, there are four products: hemp and hemp light (in denim) and Itacaré and Maragogi (in twill).

The launches are part of the Vicunha’s V.Eco product line. Vicunha is in a constant search for sustainable innovations and solutions that save resources and reduce the impact on the environment. And it saw this opportunity in hemp, to deliver to the market a sustainable product, of high quality and low environmental impact.

In addition, the Brazilian jeanswear brand has also created, in partnership with the Swedish company Polygiene, an innovative technology that inhibits the growth of odor-causing bacteria created from sweat, heat or humidity. The products developed by Vicunha are available in denim and denim color bases.


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