White Milano, Italian contemporary fashion trade show has entered into an agreement with UBM, a major Asian trade show organization, with the aim to start exhibiting in Shanghai. Between 5-7 March 2014, White Milano will participate in UBM Novomania, presenting its independent section together with specialised French fabric trade shows Premiere Vision Asia and Denim By PV Asia.
The new White Milano edition to be held in Shanghai is expected to host about 30 research brands, both for men and women and about 60 per cent accessories and 40 per cent fashion. These 30 exhibitors will add up to the about 70 showing at Novomania and the 70 participating in the two fabric shows presented by Premiere Vision. The next aim for the whole show’s organization is to reach a total of about 200 exhibitors. The show will take place in the usual location of Novomania, Shanghai Mart. Organisers expect about 10,000 visitors mostly from China, Hong Kong and Taiwan.
UBM Asia is a public company quoted on the London Stock Market Exchange. It operates through over 240 activities and is the major trade show organiser in Asia. It is mostly active in China, India and Malaysia. It employs more than 1,400 people from 25 important cities throughout Asia – from Japan to Turkey.