And much like Levi Strauss, several apparel retailers like Nike and Kohl’s Corp have also reported a boom in online sales in recent months. Chip Bergh, CEO, Levi’s said, his brand is confident of emerging stronger from the pandemic. More than 40 per cent of European stores are currently closed while the rest are operating on reduced hours due to lockdown restrictions.
The denim brand expects revenue to increase 25 per cent in the first half of the fiscal against the earlier projection of 20 per cent. Founded In 1853, Levi Strauss & Co is one of the world's largest brand-name apparel companies and a global leader in jeanswear. It designs and markets jeans, casual wear and related accessories for men, women, and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands.