The 100th edition of Pitti Uomo will be held from June 30-July02, 2021, at the Fortezza da Basso. This reference fair of men's fashion will feature brands from all over the world that will showcase their vision of future fashion.

The fair will have three zones including the Fantastic Classic zone that will bring together the most innovative and contemporary evolution of classic style; the Dynamic Attitude zone that will combine streetwear with sportswear, and Super Styling zone featuring new stylistic codes to anticipate future trends

This year Pitti Uomo will present the third edition of "Sustainable Style". This project aims to inspire a change towards sustainability in the fashion world. Giorgia Cantarini, fashion journalist and project manager, will present a new selection of innovative brands thanks to their respect for eco-responsible criteria. This project is one of those supported by the Pitti Imagine/Uni Credit collaboration focused on innovation and sustainability.

For this 100th edition, Pitti Imagine will launch a new project "Pitti Studios". This project aims to highlight the distinctive features of the brands in the best and most global way, through the creation of content. Pitti Studios will allow the brands' offers to be enhanced in a digital perspective (social media) on Pitti Connect and on the various exhibitors' websites.