The 64th edition of one of Europe’s most established and long-running trade shows, the bi-annual Copenhagen International Fashion Fair (CIFF) will feature 1,200 brands alongside an enhanced program of brand showcases, interactive installations, retail integrations and live performances. The trade show will be held on 34,000 sq m in January 2025.
CIFF has also launched the CIFF Media, an innovative media platform to empower emerging and established fashion brands to expand their visibility. Combining video content, podcasts, and editorial storytelling, CIFF Media enables brands to share their narratives and values more effectively. Participating brands can showcase their design processes, aspirations and market strength in cost-effective way by leverage an access to an in-house TV and podcast studio, social media activations, and communication specialists.
This initiative responds to the increasing emphasis on brand marketing within the fashion industry. According to the State of Fashion 2024 Executive Survey by BoF and McKinsey, 71 per cent of fashion executives plan to increase spending on brand marketing, compared to 46 per cent focusing on performance marketing. Similarly, younger consumers are placing greater importance on aligning with brand identities: a 2024 Ipsos study revealed that 69 per cent of Gen Z and 77 per cent of teen shoppers agree that their clothing choices reflect their personalities.
CIFF Media provides brands with tailored support, including strategic storytelling, retailer matchmaking, ongoing visibility.
CIFF has also forged strategic partnerships with leading organisations such as Pitti Uomo, Camera Nazionale della Moda, and ISPO Munich to broaden its international reach. Reflecting its commitment to foster global connections and support brands in adjacent markets, the event has also collaborated with the Council of Fashion Designers of America (CFDA) and sports trade show ISPO Munich,
