American brand management firm Authentic Brands Group (ABG) alongwith with Sparc Group has bought the US outdoor brand Eddie Bauer.
Sparc Group is a joint venture between ABG and Simon Property Group.
As per Apparel Resources, henceforth all core operations at Eddie Bauer will be a part of Sparc. Besides, the company will manage brand’s sourcing, product design and development, wholesale and planning in partnership with SPARC.
Additionally, together it will manage e-commerce and the 300 physical stores in the US and Canada.
ABG will also own Eddie Bauer’s intellectual property. The deal couldn’t have happened at a better time for ABG and SPARC as the market for the outdoor brand has been growing at a faster pace worldwide.The global outdoor apparel market size is, reportedly, expected to grow at CAGR of over 5 per cent to $3.9 billion during the forecast period 2021-2024.
Last year, Authentic Brands bought the reputed Lucky Brand, Brooks Brothers and Foreever21. It also owns athletic apparel and equipment brands such as Airwalk, Prince Sports, Tapout and Volcom.
