Building upon the successful launch of footwear and apparel made from recycled ocean plastic, Adidas Outdoor has launched an expanded Parley for the Oceans apparel line with performance outerwear for men and women. The brand will also introduce next generation design and innovation with variations on traditional baffles for increased warmth and protection and pair unlikely textiles and styles for that hybrid looks. The line will be on display at Outdoor Retailer Snow Show 2018, from January25 to 28, in Denver, USA.
Greg Thomsen, MD Adidas Outdoor says expansion to performance outerwear with Parley for the Oceans is a natural progression. They have seen global success with apparel launched last spring not only because of the sustainability story but also, the fashion forward design, incredible hand feel, and quick drying, water wicking capabilities. This initiative has been embraced by consumers and retailers alike that are paying more attention to the supply chain. The Parley styles blend well with the rest of the collection, as the lines between fashion and function continue to blur. Consumers want apparel that not only functions, but looks great.
Parley jackets and parkas feature recycled polyester fibre made from reclaimed ocean plastic and Climaproof, Adidas’ proprietary waterproof breathable technology providing protection and comfort in wind, rain, or snow. Styles include men and women’s Parley 3-layer jacket and Swift Parley 2-layer; and the women’s only style, the Clima Parley Parka.
Adidas entered a partnership with Parley for the Oceans in 2015, an environmental organisation and collaboration network that raises awareness for the beauty and fragility of the oceans, and implements comprehensive strategies to end ocean plastic pollution.