Post its turnaround Aeropostale will now open its first store in Spain by the end of the year. This will only be the starting point for an expansion plan for the brand in Spain and Portugal. The distribution will combine its own stores, franchises and corners.
Aeropostale is an US brand rescued from bankruptcy last year by a consortium led by Authentic Brands Group. Aéropostale's offer consists mainly of sweatshirts, T-shirts and jeans for young people between 16 and 22. Average prices are between 30 and 40 dollars in the case of blouses and 55 dollars in the case of jeans.
After changing hands, the company maintained a network of 700 establishments, of which 400 are in the United States and Canada and the rest are distributed between Latin America, Europe, the Middle East and southeast Asia.
Aeropostale was founded in the 1980s by RH Macy, the company that owns Macy’s department store, which launched it as a chain of shops specializing in urban fashion for teens. Authentic Brands closed 2016 with a turnover of more than 4,470 million euros. The group controls, in addition to Aéropostale, companies like Frye, Juicy Couture and Greg Norman.
In the US market, Authentic Brands competes with other brands struggling to make room in teenage lockers like Pull & Bear and Springfield.