American Eagle Outfitters recently launched a new brand Unsubscribed with a store in New York. American Eagle Outfitters also owns Aerie and Todd Snyder, in addition to the nameplate brand.

Playing off the sustainability theme, the brand incorporates the concept of slow retail, or products that last longer. The brand launches two collections a year, emphasizing quality over quantity. And while not all products are fully sustainable,

Unsubscribed is aiming to be more socially conscious. Some in-store examples include domestically produced knitwear and fleece, recycled nylon swimwear, upcycled denim and handbags made from 100 percent postconsumer waste. Brands such as Ubuntu, Nannacay, A.Shirt.Story, Boyish and Indego Africa can also be found in the store, in addition to the in-house label. Accessories start at $5; swimwear ranges from $70 to $250; dresses from $90 to $550, and tops from $40 to $300.