Largest American-made clothing brand, American Giant has teamed up with the world's biggest retailer Walmart to introduce high-quality, American-made t-shirts in 1,700 Walmart stores across the US.This collaboration was launched with a 100 per cent American-made t-shirt, priced affordably at $12.98. According to Bayard Winthrop, Founder and CEO, American Giant this initiative demonstrates the competitiveness of top-tier American-made goods and inspires other brands to follow suit.
Andrea Albright, Executive Vice President-Sourcing, Walmart notes, the partnership aligns with the e-commerce company’s ongoing commitment to US manufacturing, a pledge made in 2021 to source $350 billion worth of products made, grown, or assembled in the U.S. by 2031.
The collaboration was sparked when Walmart sought to enhance its textile initiatives, leading to the idea of creating a branded line of American-made products specifically for Walmart customers. While Walmart often sources products from overseas, this partnership with American Giant aims to prove that even large retailers can successfully offer American-made goods.
Despite the challenges of higher costs and fragmented supply chains in domestic manufacturing, Winthrop believes that long-term volume commitments from partners like Walmart can help justify investments in automation and training. He also emphasises on the need for bipartisan support for reindustrialisation, urging political leaders and corporations to take steps toward revitalising U.S. manufacturing.
Founded in 2011, American Giant has been dedicated to bringing large-scale, high-quality clothing manufacturing back to the US. The company aimsto reindustrialise America, create middle-class jobs, and ensure rising wages, reinforcing belief in the potential of the American worker. This partnership with Walmart provides American Giant with the scale needed to make a substantial impact on both American workers and consumers.
