Mulberry has appointed Andrea Baldo as its new chief executive officer, effective immediately. He will replace Thierry Andretta, who is stepping down from his role.
Baldo brings over 20 years of experience with leading brands in the fashion industry. Most recently, as CEO and executive director of Ganni, he spearheaded the company's international growth by focusing on retail network development, product innovation, and enhancing brand identity to boost customer engagement.
Before his tenure at Ganni, Baldo held pivotal roles at Coccinelle from 2016-2018 and Marni Group from 2013-2016. In these positions, he successfully redefined strategic priorities, leading to significant improvements in sales and profitability.
Additionally, Baldo was also employed as CEO of the US business for Diesel for over 10 years.
Expressing his confidence in Baldo’scapabilitis, Chris Roberts, Chairman, says, Andrea's international fashion brand expertise, creativity, and strategic thinking made him the ideal candidate for this role.
