As per a new book published by Maxine Bedat, around 2.3 million pairs of jeans are sold every year. As per a Planetscope data, this is equal to selling 73 pairs of jeans sold per second, says Bedat in her book titled Unraveled — The Life and Death of a Garment. US leads in the sale of denim jeans with around 450 million pairs sold each year. From the sourcing of raw material to customers’ closets, these jeans travel around 65,000 km and pass through various manufacturing stages across the world. They require around 3,781 liters of water for a single piece equaling to 33.4 kg of carbon emissions, estimates United Nations Environment Program (UNEP). Other sources say that up to 10,000 liters of water are used to make a pair of jeans.

According to Ademe, the average lifespan of a pair of jeans is four years, which she says isn’t very much considering the garment’s impact on the planet.