Authentic Brands Group LLC, the owner of brands such as Brooks Brothers, Juicy Couture and Forever 21, plans to go public this year, reports Bloomsberg Quint.

The New York-based company has held discussions with potential advisers about an initial public offering. It plans to seek a valuation of about $10 billion when it goes public.

Founded and run by Jamie Salter, who hails from Canada, Authentic Brands snapped up a portfolio of more than 30 brands over the years including bankrupt Barneys New York. The company was valued at more than $4 billion in an $875 million investment by BlackRock Inc.’s private equity vehicle in 2019.

Brookfield Property Partners recently swapped its stake in Forever 21 for equity in Authentic Brands. Authentic Brands now owns the retailer with Simon Property Group.

Its latest deal was the acquisition this month of outerwear-maker Eddie Bauer from private equity firm Golden Gate Capital. It made the purchase along with SPARC LLC, its joint venture with Simon, the largest U.S. mall operator.

Authentic Brands is backed by investors including BlackRock Inc., General Atlantic and Leonard Green & Partners. Authentic Brands also owns Nautica, Jones New York and Lucky Brand.