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Shein expanded its range with a new collection called Shein Premium. The fashion e-commerce store intends to move upmarket with this collection. Made up of close to 175 items, the collection is designed as an ‘essentials’ line featuring solid colours and neat tailoring.
The retailer launched in 2008 and is known for its low prices, charging on average between €5 and €25 for garments from its main collection. For its new range, prices will range from €20 to €50. Shein says the collection uses “quality materials and refined tailoring”. Product descriptions of the ‘Premium’ products show that polyester is widely used and several garments are made of cotton.
With a strong social media presence, Shein’s target audience is women aged between 16 and 35 and the brand also caters to men and children. The brand follows the main current fashion trends, inspired by fashion shows and international brands.
Manny Chirico, chairman and chief executive officer of PVH Corp said the company is well-positioned to face the future. The company prides itself on its inclusivity and views its more than 40,000 associates as its PVH family. It does everything it can to drive the connectivity of its associate base, especially in a backdrop like this that can feel so isolating.
He explained that the purpose of the corporation is to drive fashion forward for good, and one of the best ways to do that to fight for racial equality within the walls of the company, throughout the industry and in society at large.
For the last several months, PVH has felt the devastating effects of the coronavirus across its business, in every region of the world, said Chirico. The company immediately responded with an action plan that prioritized the health, safety and well-being of its associates across its offices, stores and warehouses. It also implemented measures to protect the health and financial wherewithal of the company, from securing new financing to cutting every expense possible, proactively managing its inventory levels and re-directing resources to its digital channels.
Supima, the non-profit trade association that owns the Supima trademark and promotes 100 percent U.S.-grown American Pima cotton, has become an implementing partner with the Better Cotton Initiative (BCI) for the upcoming 2020/2021 harvest season.
In partnership with BCI, Supima will help to establish a greater footprint in the market for BCI-licensed Supima cotton, with the goal of attaining BCI licensing for all Supima cotton growers. This initiative will also act as a bridge for the American Pima industry to meet the demand from brands and retailers for Supima cotton with a verified third-party sustainability license.
Supima and BCI both support the U.S. cotton industry’s development of the U.S. Cotton Trust Protocol program and look forward to an alignment of programs for a unified sustainability platform based on data, impact and authenticity.
Supima president and CEO Marc Lewkowitz said the company continues to strive to lead in the premium natural fibers segment through responsible and authentic efforts such as origin verification for all Supima cotton utilizing forensic sciences with Oritain and support of sustainability efforts through the U.S. Cotton Trust Protocol and the Better Cotton Initiative.
Manny Chirico, chairman and chief executive officer of PVH Corp said the company is well-positioned to face the future. The company prides itself on its inclusivity and views its more than 40,000 associates as its PVH family. It does everything it can to drive the connectivity of its associate base, especially in a backdrop like this that can feel so isolating.
He explained that the purpose of the corporation is to drive fashion forward for good, and one of the best ways to do that to fight for racial equality within the walls of the company, throughout the industry and in society at large.
For the last several months, PVH has felt the devastating effects of the coronavirus across its business, in every region of the world, said Chirico. The company immediately responded with an action plan that prioritized the health, safety and well-being of its associates across its offices, stores and warehouses. It also implemented measures to protect the health and financial wherewithal of the company, from securing new financing to cutting every expense possible, proactively managing its inventory levels and re-directing resources to its digital channels.
As lockdowns ease globally, LVMH’s Louis Vuitton is preparing to open its first men's flagship store in Tokyo.
The modernistic flagship itself covers two storeys and in line with the need for flexibility and experiences in modern luxury retail, as much as a third of the entrance floor is a pop-up space. The brand will use this area as a place to hold exhibitions and other special events.
The new store offers the entire Louis Vuitton men's line-up as well as special collections across accessories, footwear and fashion. It will also include jewellery, and items that are exclusive to the store.
It will be interesting to see what sort of visitor traffic the new location enjoys in its early months. Tokyo should, at this point, have been buzzing, not only with its usual stream of Chinese tourists and those from further afield, but also with people visiting for the Tokyo Olympics. These were scheduled to take place in late July and in August but this mega event has now been postponed until next year.
Lavie, a premium lifestyle brand launched in 2010,s set to create new benchmarks in functional fashion with the launch of Lavie Sport.
Aimed at the style-conscious millennial, the range will feature a unisex catalogue of 102 everyday backpacks, duffels, and carryalls. Dynamically blending fashion with function, this new range is set to redefine the category and complement any outfit, with a wide selection of colours and hues to choose from. Each piece will have an array of features, with utilitarian details such as front quick access pockets, anti-theft zippers, mesh back padding and multiple spacious compartments found throughout the collection. With the best of designs for both men and women, functional fashion has found a new home.
Lavie first established itself as one of India’s leading handbag brands with the launch of its inaugural collection in 2010. A stylish footwear collection under the brand name Fé Lavie was launched shortly thereafter. In the years since it has grown rapidly, and expanded into a wide array of segments. As the nation’s number one handbag brand, Lavie products are presently sold in 14 states across India.
Fortum and Metsa have collaborated with Business Finland to create a R&D programme with pulp fibre from renewable and sustainable sources as its node. The four-year programme, called ExpandFibre, aims to develop ground-breaking technologies and smart business concepts required to convert straw and wood pulp fibre into novel bioproducts, like textile fibres.
The R&D programme has been granted €20 million from Business Finland. ExpandFibre will be part of a global innovation ecosystem. The ExpandFibre partners Fortum and Metsä want to encourage members of the ecosystem to significantly accelerate their efforts within the circular bioeconomy. Members of the ecosystem can apply for financing from Business Finland or from the EU, according to a press release by Metsa.
ExpandFibre is a unique collaboration scheme to be launched during the summer of 2020 and extending until August 2024. The programme focuses on seven research themes which include textiles, biocomposites, packaging materials, other new fibre products, hemicellulose, lignin, and sourcing and fractionation of straw.
The value chains of interest to the ExpandFibre programme are all based on renewable and sustainable raw materials, namely straw and Northern wood. Importantly, ExpandFibre is challenging other actors of related value chains to accelerate their efforts in building a world-leading innovation ecosystem together and, subsequently, enabling new bioproducts and green businesses to reach commercial maturity.
The second iteration of Kingpins24 set for June 23-24, will provide the denim industry with a fresh set of digital content to help navigate—and establish—the new normal.
The digital trade show, presented by The NPD Group, just announced its program and lineup of speakers, which will include “Godfather of Denim” Adriano Goldschmied, Kingpins founder Andrew Olah, and United Nations Office for Partnerships chief of office Lucie Brigham, among others representing different aspects of the denim industry.
Highlights include “Circularity in Design,” an expert panel scheduled for June 23 at 10:00 a.m. EDT with Conscious Fashion Campaign founder Kerry Bannigan, Calik Denim product development engineer Cem Ozan Sari, Orta Anadolu sustainability specialist Sebla Onder, and denim designer and consultant Malin Ekengren.
Another expert panel will look at the future of Cradle to Cradle fabrics, and feature Artistic Milliners CEO Omer Ahmed, G-Star Raw sustainability expert Adriana Galijasevic, Cradle to Cradle vice president for strategy and development Christina Raab, and Rivet editor Angela Velasquez, on June 23. The Kingpins24 event will also feature interviews with designers, including Trinidad Garcia III of Trinidad3 Jeans and Rivet on June 24.
On June 25, Denim Dudes’ Amy Leverton will present the complete Fall/Winter 2021 Kingpins Denim Trend Forecast.
IKEA and its research and design lab SPACE10 have launched EverydayExperiments.com.
The explorative, surprising and playful experiments can be perceived on the platform, that demonstrates how homes can be experienced in extraordinary ways through the means of technology. Conducted by some of the world’s most innovative design and technology studios, the experiments focus on AI, machine learning, augmented reality and spatial intelligence.
Technology is quickly becoming a vital part of the IKEA customer experience and home furnishing offer. Being a values-driven brand, IKEA focuses on people and planet. As it enters a new digital era, it is also exploring new ways to create a better everyday life at home, while protecting people’s privacy.
Leading German circular knitting machine builder, Terrot reports that despite the COVID-19 pandemic, the Chemnitz headquartered company is forging ahead with its R&D activities, whilst supporting its customers.
In spite of limited travel activities Terrot keeps the contact to clients and its ability to act by 100 per cent. In a direct cooperation with clients and external partners, the company is testing new technical features and puts them into practice. In addition to its core business, Terrot is also continuing with the production of mouth-nose masks. Together with regional and international partners, the company is producing high quality masks according to customer requirements
New research from global animal protection organisation Four Paws finds that the fashion industry falls short between what they say and what is delivered, with only 21 per cent of brands tracing even a portion of the animal derived materials for animal welfare. To raise awareness and recognition of these fundamental issues, Four Paws has developed the world’s first Animal Welfare in Fashion Report.
This report is based on a study of 77 leading Australian and global brands, with the majority owned by nine of the world’s top 20 publicly listed fashion companies which have an estimated market value of over US$550 billion. The FOUR PAWS Animal Welfare in Fashion Report assesses the extent to which companies are addressing animal welfare risks in their supply chains, with a focus on four key spotlight issues of material consideration – wool, down, exotic leather and fur.
Using analytical rigour and evidence-based research, the report highlights the risks of animal-based supply chains in fashion, to animals and brands and retailers.
