The closing of stores and cancelling of orders across the globe is prompting retailers to cancel orders, leaving factories in countries like Bangladesh, Vietnam, India with inventory worth of millions of dollars. Though brands like H&M, Target, Zara parent Inditex, The North Face parent VF Corp, Tommy Hilfiger parent PVH Corp and French label Kiabi have announced they would pay, as per regular terms, for all orders already produced or in production.
However, according to Vogue Business, the reality for suppliers is more complicated than just their orders being cancelled. Typical contractual agreements leave suppliers vulnerable, as brands don’t pay for orders until they’re shipped, and they decide when product will be shipped.
With Covid-19 causing mass disruptions, the already fragile retail supply chain is buckling. Though some brands are taking orders, they are asking for discounts or rebates from suppliers. Some retailers are cancelling future orders, which can prove costly for suppliers who have made plans based on brands’ projections, including having turned away other orders. Meanwhile some brands are not cancelling orders, but they are not accepting them either. This is forcing suppliers to store these goods and wait to be paid.
Though some brands like H&M and Inditex have taken their orders on time, other brands have not done so. European fast fashion retailer C&A in late
March cancelled all orders till June, including some goods that are ready to ship and others in various stages of production. Similarly, Denmark-based Bestseller cancelled all orders in mid-March while asking for a discount on orders that were shipped since late January.
Recent Bangladesh Garment Manufacturers and Exporters Association stats show, $1.5 billion worth of garment orders have been cancelled across 1,100 suppliers in Bangladesh, while $2 billion have been put on hold. Deferment and cancellations of both existing and future orders are common throughout the country’s garment manufacturing sector.
Cancelled orders have become a great cause of concern for suppliers in Bangladesh and other manufacturing countries. They are urging brands to extend their sense of responsibility to their full supply chains.
According to Sharif Zahir, Managing Director, Ananta Group, cancelled orders pose the biggest threat to suppliers; he has to pay for all the expenses involved in products that have already been made. He estimates 40 per cent of his March orders have been held back, and a smaller percentage cancelled entirely.
To deal with this, Kalpona Akter, Executive Director of the Bangladesh Center for Worker Solidarity, urges suppliers to change their contract terms. She says factories should be paid once they complete an order, whether or not it can be shipped. They should also set up a relief fund to help workers in manufacturing countries grapple with the crisis. Zahir says though brands have focused on improving welfare since Rana Plaza, they now need to be responsible for their entire supply chain. These brands need to look for easier access to liquidity that the government now provides them.
Scott Nova, Executive Director, Worker Rights Consortium, wants to see more brands step up the way H&M and the five other brands have. He feels, this will have significant impact on the health and livelihoods of millions of workers in Bangladesh, and all countries that fashion relies on to produce its goods. Brands and retailers can either choose to act responsibly, or use their leverage to push all the pain down the supply chain. Their choice of action will have a lot of implications for people around the world.
Like their European counterparts, Asian nations too are focused on a dual mission of controlling the COVID-19 pandemic and restoring their economies. As McKinsey’s simulations suggest, Asia is witnessing early indications of containment, new protocols, and the resumption of economic activity.
Urban activities in most countries are returning to pre-outbreak levels. Traffic congestion and residential-property sales are close to where they stood in early January 2020, and air pollution and coal consumption have returned to 74 and 85 per cent, respectively, of their levels on January 1. Though Southeast Asia and India are still bracing with the virus, the next normal could be emerging in Asia.
In times of crisis, Asia should focus on collaboration between the public and private sectors and also across the private sector itself. Asian companies should take greater responsibility for keeping people employed or for redeploying labor when possible.
Focusing on new technologiesThe crisis has created a need to increase the adoption of new technologies across all aspects of life, from e-commerce to remote working and learning tools. To leverage this demand, China has increased its adoption of Alibaba’s DingTalk, WeChat Work, and Tencent Meeting to connect physically distanced teams and friends has increased rapidly.
Many brands increased their online promotions to capture demand. In China, Tsingtao recruited more than 40,000 employees and consumers as ‘Tsingtao social distributors,’ to promote products on their own social networks.
The pandemic is forcing governments to implement policies quickly. Their ability to direct resources to healthcare systems is been tested. China had to mobilise tens of thousands of doctors and added tens of thousands of hospital beds to help Wuhan. Rather than focusing on lockdowns, South Korea emphasised a test, track, and isolate model: widespread testing and monitoring to reduce the risk of transmission.
To leverage data, other Asian governments have also invested in the digital ecosystem, mapping clusters and controlling transmission through apps such as Singapore’s TraceTogether and South Korea’s Corona 100m.
The crisis has shown that the world’s dependence on global supply chains is a weak link, especially for commodities with a concentration around what now seem to be vulnerable nodes. There could e a massive restructuring of supply chains: production and sourcing may move closer to end users, and companies could localise or regionalize their supply chains.
Going forward, companies may accelerate their supply-chain transition from China to other parts of Asia. According to a 2019 AmCham survey, about 17 per cent of companies have considered or actively relocated their supply chains away from China. In some sectors such as textiles, this has already been happening, and the supply-side impact of the Coronavirus could accelerate this change. Regional collaboration is already under way in response to the spread of the virus; economies in South Asia, for instance, are sharing best practices and protocols.
This year will challenge all our past assumptions as structural change will inevitably follow a world shock like this. Decisions made today will not only influence how quickly organizations and nations emerge from the current crisis but also how they adapt to the next normal.
The organisers of denim tradeshows Munich Fabric Start and Bluezone are cautiously optimistic about their next event scheduled for September 1 to 3. They are currently organizing the next event as usual and are working at full capacity to ensure that it can take place on the planned dates.
Bluezone is fully booked. With several months to evaluate options, organizers are currently examining various scenarios with which it can react flexibly and in a solutions-oriented manner to any changes in government guidelines for events. In addition to hygiene measures, this may include widening aisles between the stands to create the necessary distancing, regulating access to the exhibition halls, distributing the visitor flow to avoid congestion, distance markings or digital ticketing.
The January 2020 event was among the final denim industry events to take place before the COVID-19 struck Europe. The show closed with a slightly declining number of visitors, due to the worrying news about the rapidly spreading virus.
In compliance with the permission given by the concerned authorities, Vardhman Textiles has started partial operations in its spinning units situated in the states of Punjab, Himachal Pradesh and Madhya Pradesh. Vardhman Textiles has got permission from concerned authorities in Punjab for resumption of manufacturing operations of its spinning units situated at Malerkotla and Ludhiana subject to fulfillment of certain conditions.
Similar permission has been received from authorities in Madhya Pradesh for resumption of operations of its spinning units situated at Mandideep and Satlapur.
Further, the district magistrate, Solan (Himachal Pradesh) has also given a general permission to the textile units, having in-campus worker colonies, to start operations subject to fulfillment of certain conditions.
Levi Strauss CEO Chip Bergh is optimistic tone for the iconic jeans manufacturer post-COVID-19 pandemic, given the company’s underlying financial condition. Due to the shutdowns, Levi Strauss is taking steps to prepare for the future by repatriating struggling franchises, upgrading locations and picking up new employees in a hobbled job market. Levi Strauss is also using current consumer habits in China, where the disease originated in the Hubei province, as a model for how to resume business in the United States when given the all-clear.
The brand has focused on building out its direct-to-consumer business, which is vital in a world where department stores are closing down in droves. Levi Strauss’ direct-to-consumer operations account for more than 40 per cent of uts total business, up from 30 per cent five years ago. It’s met by other brands like Nike who have been cutting out the middle man by building their own storefronts and online outfits to reach consumers.
True Religion Apparel Inc has filed for Chapter 11 bankruptcy protection for a second time in less than three years, becoming another corporate casualty of the COVID-19 outbreak that has ravaged the retail sector. In a court filing, the embattled denim retailer said it would have preferred to wait out the current period of lockdowns and instability in financial markets but simply could not afford to do so.
More than 95 per cent of Americans are now under ‘stay-at-home’ or "shelter-in-place" orders and retailers across the country have been forced to shutter stores to help contain the spread of the virus. While public health experts say the steps are working to control the contagion, the restrictions have strangled the US economy and sparked widespread production cuts, layoffs and projections of a severe recession.
Chief Executive Michael Buckley said True Religion's largest lenders ABL and Term Loan were providing fresh capital to the company to reorganize under Chapter 11. True Religion listed $100 million to $500 million in assets and liabilities in the court filing dated April 13.
Though Prime Minister Narendra Modi recently hinted that some relaxations may be allowed after April 20 to resume business activities, manufacturers and exporters at Tirupur garment cluster in Chennai are skeptical about reopening their factories. Raja M Shanmugam, President of Tirupur Exporters' Association (TEA), says the current cause of worry is the rising number of patients in Tirupur. The PM has clearly said relaxation may be allowed from April 20 in places that are not virus hotspots but after Chennai, Coimbatore and Tirupur districts have reported the highest number of patients in the state. Shanmugam says, if exporters are not allowed to run factories, then they will suffer massive losses and it will take years for us to recover from it.
Tirupur Exporters Association has recently also written to the Central and state governments to allow the textile cluster to reopen, so that they can send samples to clients in the US and Europe, and retain export orders for Spring/Summer collection. Otherwise, they will lose their export customers forever to countries like China, Bangladesh and Pakistan, where factories are still functional.
Trade shows giant Hyve Group is considering the possibility of equity fundraise. The move could come as the firm’s business continues to be hit by the pandemic. Hyve, which organises key shows such as Pure London and Moda, had to postpone a number of events and it’s still unclear how successful rescheduled trade shows will be.
The options under review include possibly raising more cash by issuing shares. That’s an approach that has been taken by several firms, including both Asos and Joules. Meanwhile others, like Next, have sought to raise cash via selling and leasing back assets such as head office buildings and distribution hubs.
Hyve continues to be engaged in constructive dialogue with the group's lenders in relation to covenant headroom and facility flexibility and has already secured a waiver of the June 2020 covenant tests under its debt facilities.
PG Denim has launched a new capsule collection “Fuck Bacteria” which focuses on a product that arouses emotions, originality and uniqueness. Unlike the latest collections, PG Denim wants to create a new era in the fashion market, a product that follows the fundamentals of sustainability , starting from the creation of fabrics certificated by GOTS and BCI, DTOX and OEKO TEX, dyeing in Indigo with low water consumption, using chemical products which allow ozone finishing to avoid the use of water.
The collection will be developed on multiple fronts, using separate and unique technologies supplied by Rudolf. The first one is a microstructure covered with metallic silver that acts as an extraordinarily effective bacteriostatic. Many bacteria that cause infections and disagreeable odors, cannot adapt to fabrics that have been treated with silver ions. The product is the same one used in clinics and hospitals to prevent infections. This product has been designed for high resistance washing, both for domestic, industrial (over 100 cycles even at high temperatures) and dry cleaning. Inspired by Mother Nature’s work, the second technology (applied on the fabrics), guarantees high performance, fuornine-free water repellency, does not alter the fabrics “touch” and has an excellent resistance to washing and abrasion.
Apex exporters body FIEO recently revealed the micro, small and medium enterprises (MSME) do not have adequate liquidity to pay wages to their employees for the month of April as they are unable to conduct any business activity during the lockdown. The Federation of Indian Export Organisations (FIEO) reiterated that the government should immediately announce an incentive package and give permisssion for partial resumption of operations in manufacturing units.
FIEO also expressed disappointment on deferment of the decision to allow selective opening of the manufacturing sector, particularly export units. According to it, non-adherence to the delivery schedule for exports will result in cancellation, penalties and market loss, besides the business loss to enterprises.
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