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"Disney fashion was the exclusive prerogative of kids not so long ago but today, even fashion-conscious youngsters are choosing to wear Disney inspired apparels and accessories. Having seen the market potential Gucci at a recent runway show held at Le Palace in Paris by unveiled a $4,500 plastic purse shaped in the form of Mickey Mouse’s head as a part of its Spring/Summer 2019 collection. This ode by Gucci to Mickey Mouse was an attempt to widen its reach to individuals of all ages and income groups Thanks to its arsenal of licensed goods and the third party products that bear the names and images of the assets under its umbrella, the brand is able to cater to wide pool of consumers."
Disney fashion was the exclusive prerogative of kids not so long ago but today, even fashion-conscious youngsters are choosing to wear Disney inspired apparels and accessories. Having seen the market potential Gucci at a recent runway show held at Le Palace in Paris by unveiled a $4,500 plastic purse shaped in the form of Mickey Mouse’s head as a part of its Spring/Summer 2019 collection. This ode by Gucci to Mickey Mouse was an attempt to widen its reach to individuals of all ages and income groups Thanks to its arsenal of licensed goods and the third party products that bear the names and images of the assets under its umbrella, the brand is able to cater to wide pool of consumers.
Licensing deals give intellectual property rights to brands
Disney licensed goods are incepted from the various deals the Walt Disney Company forms with brands that give them the right to use its intellectual
property in exchange for a lump sum and royalty payment based on sales of these goods. These products are a big draw amongst consumers and generated nearly $60 billion in retail sales in 2018. The California-headquartered company’s princess merchandise ranging– from dolls and toys to clothing and home décor – is a $5.5 billion enterprise and Disney’s second-most-profitable franchise. Similarly its licensed Frozen franchise sold $531 million worth of dolls and dresses in 2014.
However, according to Bloomberg, even this frenzy for Frozen products could not usurp the power of Disney’s top seller Mickey Mouse which raked in almost $1 million a year in sales within just five years of its debut in Walt Disney’s 1928 animated short film Steamboat Willie. Since then, Disney has added many new assets to its portfolio, some of them created in-house while others acquired. The company’s licensing deals with Star Wars in 2015 generated $5 billion in 2016.
Deals help Disney set new fashion examples
The deals also enabled Disney to amass a large pool of license-able assets, from the wildly valuable Star Wars trademarks to the names of its characters and their copyright and trademark-protected appearance. Star Wars specific elements were later translated into high fashion examples by brands and designers like the London based label Preen and designers Kate and Laura Mulleavy who imbued the classic Star Wars imagery into their creations such as t-shirts from Hot Topic and Target, alike.
By acquiring Lucasfilm, Disney not just gained rights to the characters and insignia associated with the iconic “space-opera” franchise, but also gobbled up the company that was responsible for transforming the market for movie merchandise since 1977. Its deal with Star Wars aims to focus on selling its goods to fans of the franchise no matter their age.
Besides introducing and/or acquiring new blockbuster franchises, Disney also employs an extensive network of marketing gurus who come up with new ideas to maintain the brand’s relevancy. And Disney relies heavily on its licensing partnerships with brands like Gucci, Sephora or Supreme to ensure the enduring relevance of its intellectual property assets over time. Though toys are still its top selling products, Disney’s sale of licensed apparels is also strong which reitereate the fact that fashion-centric deals are among some of the most lucrative in the licensing space.
Emerging innovations in the fashion sector are the result of a close exchange between creative minds and experts with ideas and visions. It is said to be the reason why Interfilière offers with Innovative co-working a new platform for an individual get-together from January 18th to 20th 2020 in Paris.
The brand strategists, staff members of start-ups and designer Entrepreneurs have the possibility to start conversations with the top-level trendsetters from all fields of the textile supply chain. One of the innovative partners for an efficient in brainstorming is KARL MAYER, a pioneer in textile machinery building, who increasingly also develops textile product concepts.
In the last few months, KARL MAYER is focusing on the topics of Electronic Wearable, Bodymapping for Sportswear, One-Piece Creations for Lingerie and Genre-Mix, especially the combination of Lingerie and Swimwear with Athleisure. The developed styles and concepts already met with a great response at different trade fairs. In Paris also the company is looking forward to having many interesting conversations in this respect about the fashion topics, on which the visitors have the right to expect valuable inspirations and latest information.
In particular the lingerie business provides diverse development potential due to the know-how transfer, especially from the sportswear industry with its high demands on the function of clothing.
Recent study titled, Global Digital Textile Printing Machine Market (GDTPMM) which enables detailed statistical analysis and highlights market tweaks and trends that provide a holistic picture of the industry. The report mainly classifies methodical outlook of the industry by focusing on key components impacting the industry such as Digital Textile Printing Machine market growth, competitive landscape, emerging trends and industry cost structures during the forecast period.
The Global Digital Textile Printing Machine Market 2019 report includes every aspect of the Digital Textile Printing Machine industry along with the progress performance. It evaluates the past and current Digital Textile Printing Machine market values as well as pristine study of the Digital Textile Printing Machine market to predict future market directions between the forecast periods from 2019 to 2025 providing you with vital data for your business decisions.
As per Vogue Business report, already trending in Japan, beauty resale is primed to take off in Western markets, reports contributing Editor Jessica Schiffer. The younger customers are drawn by the lower costs of pre-owned goods, but many also flock to the likes of Ebay and Glambot for the chance to acquire sold-out, limited-edition goods. Other shoppers still have thoughts about hygiene and product authenticity Ebay says it relies on a mix of company and user policing but some resale platforms have developed cleaning solutions to assuage such worries.
Further on, consumer pressure is forcing shoe brands beyond environment-oriented startups like Allbirds and Rothy’s to invest in going green, but while the learning curve is relatively straightforward for casual footwear brands, it’s a different case for brands reliant on animal skins.
There are no clear growth figures for the beauty resale market. But it has expanded slower than the apparel resale market, which has been propelled by the rise of digital platforms according to GlobalData. Increased interest in the beauty category can be attributed to the fashion resale boom
However, not everyone is sold on the idea that this market will eventually lead to sales for the original brands, with some analysts seeing it more as savvy marketing from resellers than the reality. One incentive, instead, is an association with the eco-friendly aspect of resale. In the survey done by Ipsos, 29 per cent of people interested in shopping resale reported that they did it to be less wasteful, while 25 per cent saw the choice as good for the environment.
The binding threads is about modern Indian dressing with a hint of ethnic identity. As our first collection, Chhaap was about deriving inspiration from its fabric, chanderi. We adopted a communication that speaks for the fabric itself. The main idea behind the name satisfies two purposes the chanderi fabric has a form of printography and when you wear it you leave a mind print, an impression on people with your dress sense.
The brand is not constrained to the attires which can be only worn on certain occasions but it is something that women can wear on a daily basis as well. Our brand is for those modern women who prefer to wear comfortable ethnic clothes without compromising authenticity.
The brand strives to create a position for itself in the world of Indian fashion and to be recognized as a brand who provides trendy yet c purpose is to serve modern Indian dressing with a hint of ethnic identity. The smallest of the block, the tiniest preposition that creates a cloth-thread. The Binding Threads as a name justifies the culturally ingrained and gives importance to the fabric in its entirety.
Retail consumption in Saudi Arabia has slowed. In the first quarter of 2019, retail sales decreased 0.5 per cent and in the second quarter barely rose 5.2 per cent in comparison to the same period of the previous year. In recent years, the market has begun to dampen, weighed down by oil prices, which it depends greatly on. Retail faces its own challenges. Although incomes have fallen, labor costs have risen due to new administrative fees and the reduction of energy subventions. Clothing, automobile, furniture and household utensils stores are forced to ensure that 70 per cent of their employees are Saudi nationals. There has been an increase in closures of wholesale and retail companies. Although few retail companies in the region are listed, those that do publish their results have seen deteriorating results. On a positive note, the internet’s infiltration in Saudi Arabia is 89 per cent compared to 57 per cent in China, and the infiltration of this channel in some fashion groups reaches 20 per cent.
The country’s double-digit rates used to amaze the world just a few years ago. Saudi Arabia is one of the countries with the highest Gross Domestic Product per capita in the world. Its per capita expenditure on fashion is among the highest on the planet.
Unrest in Hong Kong, France and Chile has affected retail sales as they have fallen 24 per cent in Hong Kong.
Even the Christmas season couldn’t help fashion retailers to get their numbers up. Historically, Hong Kong is known for being one of the key markets for luxury in the world. It represents five per cent of global luxury sales with a higher-than-average profitability for luxury groups. But the ongoing protests have led companies like Hugo Boss, Levi Strauss and Ralph Lauren to close some of their stores. Similarly, retail sales have fallen in 30 per cent in France, and 27 per cent in Chile. Strikes have crippled French transport. Sales were down 30 per cent to 50 per cent in the holiday season, a time when most retailers expect to achieve their full year results. French consumer confidence fell more than expected in December, hitting a five-month low. Paris is the headquarters of many of the fashion and luxury houses of the world.
Chile is one of the main regions in Latin America for fashion. About 60 per cent of Chilean consumers spent less amount of money during the season than the same period last year due to an increasing concern for the future of the economy as well as reducing debts.
Adidas has opened a new 45,000 sq ft hub in New York. The space houses office space and showrooms with latest products and collections.
The offices are designed according to the innovative Adidas workplace concept: it combines open, communicative areas with those of retreat areas focused for activities and meetings.
The space is intended to advance the group’s creations and give endless opportunities to their creators, and to shape the future of sport in the heart of North America.
Adidas’ also completed its building-expansion with a new office in its hometown, Herzogenaurach in Germany. The office is known as Arena, due it architectural façade, displaying the office in blocks resembling a stadium, hence the Arena christening.
The sportswear company has been growing at a steady and positive pace for that past years in both North and South America. Last December, the sportswear retailer opened new headquarters in Greenwich Village, New York. The penetration into the US market, Nike’s kingdom, is Adidas’ strategy to gain more market share.
Data from Bangladesh’s Export Promotion Bureau (EPB) shows, export earnings from the readymade garments (RMG) sector fell by 6.21 per cent to $16.02 billion during the July-December period of the 2019–20 fiscal following lower shipments of apparel items. Earnings totaled $16.08 billion in the corresponding period of the last fiscal year (2018–19).
The fall in RMG exports was due to instability in international markets and the economic recession in Europe and North America. US-China trade tensions, continuous fluctuations in world’s stock markets, devaluation of the taka against the US dollar and a rise in production costs against low prices offered by foreign buyers have caused the drop in exports.
According to AM Chowdhury Selim, Vice-President, Bangladesh Garments Manufacturers and Exporters Association (BGMEA), international economic recession and rise in the prices of utilities, gas and electricity are responsible for lower production. These have further eroded the association’s competitiveness in the international markets. As a result, the prices in international markets have dropped and export earnings show negative growth. The revised pay structure for the garments sector is also responsible.
As countries participating in the BRI initiative are expected to sign the Regional Comprehensive Economic Partnership (RCEP) this year, China’s textile industry needs to accelerate the adjustment of its products, capacity and trade structure to better integrate regional development in the next stage.
The RCEP will further enrich regional cooperative content in areas such as digital economy and intellectual property protection, paving the way for future cooperation among industries across the mega trade bloc. The rise of emerging markets such as Vietnam, India and Bangladesh has also changed the division pattern of labor and trade in the global textile business.
As data from Beijing-based CNTAC reveals: affected by weak demand from developed markets and the rise of protectionism, China’s textile and apparel exports dropped 2.2 per cent year-on-year to $232.31 billion between January and October last year.
In the meantime, the country’s shipments to the US, the EU and Japan declined by 4.5 per cent, 5 per cent and 5.5 per cent year-on-year respectively, while its total exports to countries and regions participating in the BRI grew by 1.3 per cent, and exports to Africa jumped 6.6 per cent from the same period a year earlier.
