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Lenzing Group has launched Veocel, a new nonwoven specialty brand which provides the nonwovens industry with fibres that are specialized clean and safe, biodegradable, from botanic origin and produced in an ecologically responsible production process. It will further support Lenzing’s shift to become a true specialty player in the botanic materials market derived from sustainable wood sources.
Veocel a key milestone of Lenzing’s new brand strategy to transform from a business-to-business (B2B) fibre producer to a business-to-business-to-consumer (B2B2C) brand. Veocel will enable Lenzing to shift its focus beyond fibre types to product application and build a relatable and emotional connection with consumers with thecontinuing co-branding, joint marketing and brand education creativities conducted with customers and brands internationally.
International fashion label from Pakistand, Khaadi has its debut store in Scotland. Located at Silverburn shopping centre in Glasgow. The 2,700 square foot store’s interior features key design elements from the east and west.
The new store opening, which was previously slated to take place this spring, sees Khaadi open its seventh store in the UK. The strong reputation of the centre in Scotland gives a firm foundation to build the presence in a new UK region.
Silverburn’s reputation as the region’s leading retail and leisure destination has led to numerous retailers launching their brand at the centre, including Flannels and Tim Horton’s most recently.
To reduce human exposure to damaging chemicals, the clothing and textile industry will go through a period of transformation over the next decade, as per the 60-page report titled ‘Safer Chemistry Innovation in the Textile and Apparel Industry’.
The report has been brought up by Safer Made, a venture capital fund set up.
It is expected that during this period, the industry will develop new materials and eliminate the chemicals that are both having a detrimental effect on the world’s eco-system.
According to the report, the successful elimination of hazardous chemicals will depend on positive action from a wide range of operators in the supply chain – from both within and outside the industry. Prominent among them that can lead the way in safer chemistry innovations, are brands, retailers, chemical suppliers and the mills that create the fabrics.
The report has suggested innovation approaches that are likely to bring forth change. These include development of new materials, such as alternatives to leather, new safer chemistries, including bio-based dyes, waterless processing, effective recycling of fibres from nylons and polyester and improved supply chain information.
Green fairs Green showroom and Ethical Fashion Show Berlin will be merged under the name Neonyt. A global hub for sustainable fashion and sustainable innovations will be created.
Neonyt is derived from the ancient Greek word neo for new and the Swedish word nyt for new.
With Neonyt, the organizers are launching a global hub that brings together visionary industry experts who are creating a broad stage for a sustainable lifestyle and consistently thinking of the fashion industry for the future.
This new orientation also has consequences in terms of content. The brand portfolio will be made more progressive. The criteria catalog for sustainability continues to form the basis, but in addition the fashion level of the trade fair will be significantly increased and brands in the exhibitor area have to be not only sustainable but above all stylish and trendy.
The organizers are currently working on a criteria catalog that can be a yardstick for the degree of fashion.
The segmentation (Moderncasual, Craft, Urbanvibe and Greenshowroom as an area for a higher quality segment) will be retained and supplemented with new product areas such as Beauty.
Cooperation with bloggers and influencers is also to be expanded further.
Fashion shows will take place under the umbrella of the Mercedes Benz Fashion Week at the E-Werk.
The company Bonded Logic is credited with is a high-performance insulation that’s made from scraps and clippings from the manufacture of denim clothing.
The manufacturing of recycled denim insulation is a zero-waste process. Scraps of denim fabric are processed to achieve a loose-fiber form that resembles cotton candy. The material is then treated for resistance to fire, mold, mildew and pests, blended with bonding fibers and heated. Finally, it’s cut into batts. Any scraps from the manufacturing process can be shredded and returned to the raw material supply.
The end product of that process is Ultra Touch Insulation, which contains 80 per cent of post-consumer recycled natural fibres.
This insulation is suitable for residential and commercial use in the same places as fiberglass or mineral wool batts would be used—between open roof rafters, ceiling joists and wall studs.
Recycled denim insulation offers multiple advantages such as sustainability, eco-friendliness, thermal insulation, better outdoor acoustics, better indoor air quality.
Arvind Ltd, maker of Arrow and US Polo Association apparel in India, plan to invest Rs 1,500 crore in three years to increase its garment making capacity by six-fold to meet the rising demand for branded apparel and fashion garments.
The expansion is a part of a mega global trend of selling garments directly to a brand as a full packaged solution rather than selling to an intermediary who converts and then sells to a brand.
The company will open large factories in Gujarat, Karnataka, Jharkhand and Andhra Pradesh which can employ 10,000 workers.
The exercise is a part of a target of doubling India’s largest denim maker’s textile turnover by 2022 from Rs 6,000 crore at present. Denim constitutes around Rs 2,500 crore to the total turnover.
The company will use cash flows to fund Arvind Fashions for many years to expand the fabric-to-garment conversion capacity.
Nearly 100 garment factories in Bangladesh are involved in manufacturing fan jerseys for the World Cup that kicks off on June 14 in Russia.
So far, nearly a billion dollars worth of jerseys have been exported from Bangladesh.
In the first eleven months of the fiscal year, exports of knitwear grew more than those of woven garments because of higher shipments of jerseys. In the July-May period, knitwear exports rose 11.48 per cent and woven garment exports rose 8.15 per cent.
Fakir Apparels sent 50,000 pieces of jersey to a German buyer earlier this year. The fan jerseys were for Germany, Argentina and Brazil.
Apart from the World Cup, Fakir Apparels exports jerseys all the year round for different football clubs in Europe like Real Madrid and Barcelona.
The jerseys cannot be sold in the local markets as the fabrics are imported under a bonded warehouse facility.
A Chittagong-based factory also sent 30,000 pieces of jackets for players and supporters of Argentina, Mexico, Spain and Germany.
The players and coaching staff of the four countries will use the jackets during practice.
Bangladesh exported fan jerseys worth a billion dollars for all 32 nations participating in the 2018 FIFA World Cup in what can be viewed as an exciting opening for the country's garment exporters.
US outerwear brand Woolrich posted a strong performance in Europe in 2017, with revenue up 12 per cent, and kept up the momentum in the first quarter of 2018.
Boosted by these results, the brand has ambitious plans for the rest of the year, and is set to strengthen in both brick-and-mortar and online retail, with double-digit growth forecast in both channels.
Further retail expansion is on the cards for Woolrich in leading Alpine mountain resorts: in August, the label will open a store in Austria, adding to those already operational in the Italian ski resorts of Cortina and Courmayeur.
In October, Woolrich will then open an experiential flagship store in Rome. Woolrich opened the first experiential store in Milan to resounding success: sales in April were nearly 30 per cent above target.
In the US, Woolrich is planning to relocate and enlarge its store in Soho, New York, and is working on a series of special projects for the New York Fashion Week next September.
Woolrich has put a lot of effort into focusing on the brand’s heritage, implementing a new strategy based on Woolrich’s American Soul. The brand stands for nearly 200 years of US history. The strategy is underpinned by Woolrich’s values, and touches on all of the brand’s elements, from product development to communication to the retail experience.
Is it right for a brand to charge more for plus-sized clothing?
This issue has divided opinion over whether or not using more material should lead to higher prices. While some have said it seems perfectly reasonable to charge more for a larger garment, others have labeled it as a fat tax.
Plus-size models feel higher prices are discriminatory and that people don’t choose to be the size they are. If there were to pay extra money for clothes, the subliminal message is that they’d better lose weight.
Brands say it can take twice as much fabric to make the same garment in a larger size. What complicates the issue is that brands don’t charge extra for taller women or lower the price for petite women.
For decades, plus size fashion has been a neglected segment. Oversized, wide and broad are features that are often neglected in fashion, with clothes mostly advertised and sold through slim models. With the rise of e-commerce and dedicated fashion portals, this segment is gradually evolving.
Plus size fashion is no longer confined to boring colors and loose silhouettes. Many brands are helping this evolution by bringing global trends to the segment like cold shoulders, off-shoulders, ripped denims and bright prints, among others.
Bernina will put up a giant sewing machine statue in Chicago on June 13. This is meant as a tribute to the influence the sewing machine has had on society since its invention in 1790.
Bernina, based in the US, is a manufacturer of sewing, embroidery and quilting machines that have a Jumbo Bobbin with 70 per cent more thread capacity to sew longer with fewer interruptions. The Bernina Hook sews high-precision stitches up to 9 mm in width with sewing speeds up to 1,000 stitches per minute. Embroidery features such as PinPoint Placement and Enhanced Editing Functions provide the capability to create embroidered masterpieces on these innovative machines.
Made from polystyrene, hand-carved foam, the statue is a replica of the soon to be released Bernina 880 Plus Anniversary Edition sewing machine. Representatives from Bernina will be onsite to pass out tote bags and invite people to get up close to the machine. Visitors and Instagram users can also take pictures of themselves in front of the statue or in front of their own sewing machine and share on social media.
The invention of the sewing machine made a significant impact not only on clothing and textile production but also in households across the globe.
