Is it right for a brand to charge more for plus-sized clothing?
This issue has divided opinion over whether or not using more material should lead to higher prices. While some have said it seems perfectly reasonable to charge more for a larger garment, others have labeled it as a fat tax.

Plus-size models feel higher prices are discriminatory and that people don’t choose to be the size they are. If there were to pay extra money for clothes, the subliminal message is that they’d better lose weight.

Brands say it can take twice as much fabric to make the same garment in a larger size. What complicates the issue is that brands don’t charge extra for taller women or lower the price for petite women.

For decades, plus size fashion has been a neglected segment. Oversized, wide and broad are features that are often neglected in fashion, with clothes mostly advertised and sold through slim models. With the rise of e-commerce and dedicated fashion portals, this segment is gradually evolving.


Plus size fashion is no longer confined to boring colors and loose silhouettes. Many brands are helping this evolution by bringing global trends to the segment like cold shoulders, off-shoulders, ripped denims and bright prints, among others.