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Swedish fashion retailer H&M aims at using only recycled or sustainable materials by 2030. It launched a pilot project ‘Take Care in Germany’ which features in-store seamstresses, sales of garment care products and online advice. Take Care aims at encouraging H&M customers to extend the life of their clothes, giving them the means to take better care of their garments.
Over the course of three days, local influencers hosted a series of free workshops, including sessions on embroidery. It was also possible to have clothes from any brand repaired by seamstresses. The H&M app, as well as tablets inside the store, played amusing videos offering tips for wiping off lipstick stains or reattaching buttons.
On product side, H&M has developed a cleaning line with environment-friendly detergents, a stain-removing spray and cleansing wipes for sneakers. Also available are a sewing kit, patches for worn-out clothes and a washing bag designed to prevent the dispersal in the water of the microscopic plastic particles shed by synthetic fibers.
The project will eventually be deployed throughout H&M’s chain, tweaking it according to consumer feedback. It’s also a way of diversifying the range and encouraging people to come to the store for this specific purpose, whether they wish to personalise a garment or have it repaired.
Farm to Fashion summit will be held in Gujarat, May 4 to 6, 2018. The textile summit will provide a common platform for the entire value chain of textiles to deliberate and develop a vision for the industry for 2030.
The event will provide opportunity for networking to more than 150 exhibitors, over 1,000 delegates, government officials and representatives of the textile industry from across the country. Farm to Fashion will showcase exclusive clothing lines with an iconic fashion show by some of the country’s distinguished fashion designers, aspirational stylists and leading fabric companies of the world. The textile event will develop a vision for the industry 2030 with focus on issues faced by cotton farmers, women empowerment, youth employment opportunities and positioning of the Indian textile industry as the pioneer in environment-friendly industry practices.
The summit will encompass a conference with 17 technical sessions by global speakers, exhibition with a focus on best Indian fabrics, café corners, a fashion show and an industrial visit. Experts and scholars will offer information and unveil insights about latest research, trends, innovations, best practices along with solutions to the challenges at hand.
Burberry has appointed Gerry Murphy its new chairman. He succeeds John Peace. Murphy has extensive experience in consumer and retail industries. He is an experienced chair and senior board member, having served as non-executive director of companies including British American Tobacco, Merlin Entertainments and Reckitt Benckiser.
He is currently chairman of Tate and Lyle and of The Blackstone Group International Partners, Blackstone’s principal European entity. Before joining Blackstone as a senior managing director in its private equity group, he served as CEO of Kingfisher, Carlton Communications, Exel and Greencore.
Over the past 16 years, British brand Burberry has enjoyed strong growth and evolved into one of the most valuable luxury brands in the world. It plans to go more exclusive. The plan appears to be an attempt to reinvent Burberry as a super-luxe brand, like Hermes and Dior, which have higher prices and margins than Burberry. Currently, Burberry handbags start at about thousand pounds while Hermes starts at three times that price.
Burberry will be taken out of all but the most exclusive stores. True luxury brands command immense pricing power and generate fabulous margins and cash flows. They sell to wealthy consumers and just like their customers are more resistant to downturns.
"Fashion industry is one of the biggest contributor towards global economy, with an annual worldwide revenue of well over £1 trillion. It aids millions of jobs around the world. A recent study by Global Fashion Agenda and Boston Consulting Group predicts a rise of 63 per cent in overall fashion consumption between 2017 and 2030, with increasing demand from developing countries leading swiftly towards a point where over 100 million ton of apparel and footwear will be purchased each year. This growth comes at a huge environmental cost. The Ellen MacArthur Foundation research describes how, if growth in fashion"
Fashion industry is one of the biggest contributor towards global economy, with an annual worldwide revenue of well over £1 trillion. It aids millions of jobs around the world. A recent study by Global Fashion Agenda and Boston Consulting Group predicts a rise of 63 per cent in overall fashion consumption between 2017 and 2030, with increasing demand from developing countries leading swiftly towards a point where over 100 million ton of apparel and footwear will be purchased each year. This growth comes at a huge environmental cost. The Ellen MacArthur Foundation research describes how, if growth in fashion continues along its current trajectory, by 2050 the textile industry would account for around a quarter of the world’s total allowable carbon emissions, when considered under a scenario that would hold global warming below 2°C. In order to circumvent the eco impact, leading companies are coming up with sustainable solutions to chart green growth.
Towards sustainable expanse
Lyocell for example is a fiber made from wood pulp and has a low environmental impact in its production and processing when compared to alternatives like cotton, although this comes with higher costs. Because of its growing sustainable properties, companies like Patagonia and Banana Republic are making it a feature within their product lines.
Aiming to shift demand towards valuing fewer, higher quality products, which can command higher prices and result in lower total resource use, designers and brands are increasingly following the mantra of Dame Vivienne Westwood, ‘Buy less. Choose well. Make it last.’ WRAP’s Sustainable Clothing Action Plan finds out that making clothes that last just three months longer can help cut 3 per cent from the carbon, water and waste impact of companies in the fashion supply chain. Thanks to new age tech tools, one can produce unique variants of common designs with customer input. Brands including Nike, Adidas, Vans and Converse each now have their own online create-your-own offerings.
Circular economy principles
The Ellen MacArthur Foundation estimates that an industry-wide move to adopt circular economy principles could add €160 billion in value by 2030. Despite the fact that there has been a cultural shift, where some items that were once second-hand are now considered vintage, still only 18 per cent of clothing in the EU is currently reused or recycled. But there are signs of positive with the industry becoming more collaborative and circular. Major retailers including Zara and Marks & Spencer are introducing collection points for old clothes at their stores. This has increased opportunity for recycling. Materials like wool have been recycled for hundreds of years, but mass production technologies are now advancing so that more fibre recycling is becoming far more cost-effective. This is closing the loop, helping turn waste fabrics back into useful materials, cutting down the need to produce virgin fabrics.
In line with this, companies like Rent the Runway are using e-commerce models to turn expensive dresses, often bought and only worn once, into something that can be worn once by many people. MUDjeans leases its products for a one year term, with free unlimited repair services, after which they can be changed for a new pair and returned for recycling or upcycling. Moreover, countries such as Uganda, Tanzania and Rwanda all are now looking for preventing the import of second-hand garments and shoes to protect their domestic industries.
Japan’s Fast Retailing owners of Uniqlo, posted a 35 per cent rise in second-quarter operating profit and upgraded its full year forecast by 13 per cent as overseas sales took the lead in driving growth.
Operating profit at Asia’s biggest clothing retailer was around 56.6 billion yen ($529.47 million) in the quarter ended February. This was above a consensus estimate of 49.1 billion yen from eight analysts polled by Thomson Reuters I/B/E/S.
Forecasters see profit hitting 221.4 billion yen. Fast Retailing upgraded its full-year operating profit forecast to 225 billion yen from 200 billion yen earlier.
Eastman has over time become synonymous with cutting rooms of apparel manufacturing units in Southeast Asia. Time and again, the company has proven its expertise and importance to cutting rooms in apparel factories across China, India and Bangladesh.
Eastman is a manufacturer of cutting room solutions for the apparel and other sewn products industry. With saving on waste becoming the prime focus for many garment manufacturers today, cutting solutions that are effective have gained importance.
Moving forward toward growth and increasing its market share, Eastman’s next destination is Vietnam. The country’s apparel industry, in recent years, has grown significantly, with its trained workforce and politically stable environment, which has encouraged a number of foreign companies to establish and expand their production in Vietnam.
And to penetrate the Vietnam market, Eastman is mulling setting up its liaison office in the country. It already has liaison offices in India and Bangladesh. In 2004, the company opened a manufacturing facility in China. Industry 4.0 solutions are a requirement for big factories, but there are a number of small factories which do not need these solutions. Eastman understands customers’ needs and provides them the right machine at a fair price.
ITMA 2019 will be held in Spain from June 20 to 26. The cluster of accompanying events will spotlight on key industry challenges and leading-edge solutions that will support industry members’ drive for sustainability and competitiveness. It will feature a number of industry-leading knowledge-sharing events to facilitate sharing and collaboration among global textile and garment industry members. Hot button issues such as sustainable innovation, Industry 4.0 and automation will be on the agenda.
ITMA has evolved beyond its original aim of merely providing a buy-and-sell platform for textile machinery manufacturers. It is now a meaningful platform for all industry stakeholders to share new breakthroughs, brainstorm solutions and explore collaboration.
The Textile Colorant and Chemical Leaders Forum will focus on circular economy. Discussions will center on circular economy and resource sustainability strategy and how textile chemicals and innovative and cleaner technologies can support it under the influence of Industry 4.0’s emerging strategic concept.
Following a successful collaboration in 2015, ITMA will jointly organise the Nonwovens Forum at ITMA 2019 with International Association for the Nonwovens and Related Industries. The event will feature discussions on the latest innovations in nonwovens, nonwovens manufacturing processes for the 21st century.
Italian company RadiciGroup promotes efforts and investments devoted to measuring sustainability in fashion. The company aims to raise awareness among designers and fashion operators on the importance of backing sustainability strategies with sound, impartial data.
RadiciGroup specializes in chemicals, plastics, synthetic fibers and nonwovens. RadiciGroup believes measuring sustainability is a profitable investment in the medium and long term and the key precondition for creating a truly sustainable production chain in the light of circular economy and eco-design.
Universally recognised measurement instruments, such as life-cycle assessment (LCA), can offer any kind of organisation a valuable tool to assess environmental impacts. Various degrees of deepening are possible, suitable to small, medium and big-sized companies, along with the possibility, which is not an obligation, of third party certification.
Data are fundamental to get an overview of impacts, to spot high-impact processes on which to invest, to compare various types of fibers, to back sustainable claims with data, not with impressions or beliefs. Life-cycle assessment is a technique to assess environmental impacts associated with all the stages of a product’s life from raw material extraction through materials processing, manufacture, distribution, use, repair and maintenance, and disposal or recycling. Designers use this process to help critique their products.
Invista has launched a new version of its popular Lycra T400 fiber. This has enhanced sustainability. Lycra T400 fiber with Eco Made technology is made from a combination of recycled materials, such as pet bottles diverted from landfills and renewable plant-based materials. It can be paired with sustainable rigid fiber offerings such as BCI cotton, Tencel lyocell etc, so brands and retailers can amplify their eco-friendly message to consumers.
This innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and woven collections. The original Lycra T400 fiber is the building block for a number of the brand’s popular stretch denim concepts including Lycra dualFX, Lycra Xfit and Lycra Tough Max technologies. Lycra T400 Eco Made fiber has been developed to offer the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.
Invista owns brand Lycra which is one of the world’s largest integrated producers of polymers and fibers. Invista has done a study on bi-stretch that can help brands and retailers choose the best bi-stretch fabrics for their particular needs. This new tool can help guide fabric selection by illustrating the relative merits of different ways of achieving bi-stretch denim.
GOTS India Seminar 2018 will be held in Coimbatore on May 29. Stakeholders and actors from organic textile supply chains will come together to discuss various initiatives to achieve business efficiency through sustainable practices. Advances in textile process innovations can lead to sustainable development while at the same time improve efficiencies and enhance profits. Through focused and challenging discussions, this one-day seminar will address pressing issues relevant to the organic textile industry. It will equip delegates with best practices and knowhow relating to the biggest opportunities – and challenges – while transforming their supply chains to achieve efficiency through sustainability.
Key issues which will feature are sustainability in the fashion industry, current trends in eco-fashion, priorities of buyers, chemical and environmental compliance, trends in environmental compliances, future of compliances and standards.
As consumers become increasingly aware of the environmental cost of fast fashion, 2018 is predicted to be the year when sustainability goes mainstream. GOTS has been organising international and regional events since 2015. GOTS India Seminar 2018 is the third event in India organized by the organisation. Earlier events were in Mumbai and New Delhi.
GOTS (Global Organic Textile Standard) is the stringent voluntary global standard for the entire postharvest processing (including spinning, knitting, weaving, dyeing and manufacturing) of apparel and home textiles made with certified organic fiber (such as organic cotton and organic wool) and includes both environmental and social criteria.
