Notwithstanding the significant impacts felt by retailers due to COVID-19, sourcing volumes of BCI retailer and brand members increased 13 per cent in 2020. Members sourced 1.7 million tonne of Better Cotton – a record for BCI and the industry.
BCI’s demand-driven funding model translates the cotton sourced by retailers and brand members into increased investment in training for cotton farmers on more sustainable practices, as set out in the Better Cotton Principles and Criteria. Supplier and manufacturer members also form a critical link between demand and supply of Better Cotton and are committed to sourcing increased volumes year on year. In 2020, spinners sourced an incredible 2.7 million tonne of Better Cotton, ensuring there was ample supply in the global market.
Better Cotton Initiative (BCI) engages and brings together the entire cotton sector, from farmers, ginners and spinners to civil society organizations and major global retailers and brands, to establish more sustainable cotton as the norm.