At its recently concluded 2025 Conference, nonprofit organization, Better Cotton announced that it's on track to become a regenerative standard by next year.
This strategic shift will help boost their existing environmental protection goals and improve the working conditions for cotton farming communities. The new regenerative standard will also enable Better Cotton to establish guidelines focused on actively enhancing and restoring natural resources within agricultural and related ecosystems.
Eva Benavidez Clayton, Senior Director-Demand and Engagement, Better Cotton, emphasizes, there is a need to adopt approaches that go beyond simply mitigating or reducing harm. It is important to incorporate methods that actively restore the environment, she highlighted further stating, Better Cotton estimates, it will finalize the remaining steps to achieve regenerative standard status within the next 12 months.
Better Cotton is currently updating its criteria to secure this standard. The organization is also collaborating with its program partners to implement the standard and develop an outcomes-based reporting framework.
Building on Better Cotton's already recognized field-level standard, this move will ensure that farmers meeting their criteria adopt widely accepted regenerative practices, Clayton further noted.
