On World Rainforest Day today, 45 brands, including Walmart-owned ASDA/George, Ralph Lauren, Sainsbury’s, Morrisons, Bestseller, Ivy & Oak, Masai, Fiber X Finland, Nanushka, and Ted Baker—which together represent $100 billion in annual revenue—have launched CanopyStyle policies to transform the viscose supply chain and protect the world’s forests.
The addition of the 45 companies shows great momentum for the CanopyStyle and Pack4Good initiatives, and the efforts to protect the world’s ancient and endangered forests. The CanopyStyle initiative now represents 259 brands worth over $370 billion in total revenue working together to create demand, shift supply chains, and implement more sustainable sourcing practices.
