Fashion Switch is an initiative of the British Fashion Council to encourage brands and businesses to increase demand for green energy, helping to accelerate investment and the rate and scale of renewables in the UK.
A number of companies have already signed up, including Kering, Selfridges, Belstaff, E Tautz, Christopher Raeburn and Stella McCartney. The scheme gives brands advice on negotiating contracts with green energy suppliers as well as operating on an information-sharing basis where smaller brands can benefit from the sustainable knowhow of bigger organisations like Marks & Spencer. Knowledge will be shared in a series of easily digestible guides.
The project comes amid renewed focus on climate change both globally and within the fashion industry. The Paris Agreement — the biggest agreement to date — is set to commence in 2020. The US’ withdrawal from the agreement has sparked many conversations about the importance of taking action to reduce carbon emissions: brands including Nike, Adidas, Lululemon and The North Face have all rallied against the decision.
Formed in 1983, British Fashion Council is a not-for-profit organisation that aims to further the interests of the British fashion industry and its designer businesses by harnessing and sharing collective knowledge, experience and resources of the sector.