Forgoing the conventional September runway show, Burberry’s Spring/Summer 2021 collection will be ‘an immersive show experience set in the British Outdoors’.
A day before the beginning of the London Fashion Week, i.e., 17 September, the British luxury label will live stream the show for all who would like to partake whilst the actual catwalk will only consist of the Burberry team and the models. The show will adopt the open air concept that is expected to reduce the risk of catching the illness considerably.
Like Burberry, Dior plans to stage its Cruise 2021 collection, earlier slated to be held in May, without audience on 22 July in Lecce, Italy. Both luxury giants are on the consensus that luxury requires connect with the audience and hence needs to be showcased.
