A Chinese court has granted Burberry preliminary injunction against Xinboli Trading (Shanghai), owner of the Chinese brand Baneberry, for trademark infringement. As per Business of Fashion, A fast growing brand in China, Baneberry has opened 40 new stores in the last 18 months besides increasing its e-commerce business.
The Suzhou Intermediate People’s Court found that, although Baneberry legally obtained trademarks for its name and logo in 2009 and 2011 respectively, Burberry’s name and logo were already well-known at that point, having been in use internationally for more than 100 years. Trial is still underway and no final ruling has been made. Although permanent injunctions are a relatively common outcome in China for cases where intellectual property infringement is proven in court, preliminary injunctions, such as this one, granted while the case remains ongoing, are rare.