European fashion retail chain C&A plans to severe ties with denim brand partner Mustang by next year. As per a Sourcing Journal report, C&A’s partnership lasted four years where it achieved its goal of targeting new consumer groups and strengthening its jeans assortment in upper price range. It has also improved its sales productivity, says Martijn Van der Zee Chief Merchandise and Sustainability officer, C&A Europe.
Now, the retailer aims to shift focus to its own denim brand. It currently has its own roster of 10 labels including Baby Club, Palomino, Here and There, Clockhouse, Rodeo, Canda, Yessica, Your Sixth Sense, Angelo Litrico and Westbury. The end of this partnership with C&A gives Mustang an opportunity to focus on growth strategies, including improving sustainability, creating a unique shopping experience and strengthening the company’s economic performance. The brand aims to attract the best players in the younger and more international customers age group and increase its brand appeal to generate additional growth, says Andreas Baur, CEO.