Italian hub supporting sustainable fashion, C.L.A.S.S. has launched its Manifesto for Responsible Fashion and kicked off a Call To Action of C.L.A.S.S. Icon 2021 contest. Launched in 2020, the annual competition rewards a visionary creative who is able to combine design, responsible innovation and communication, and capable of raising contemporary consumer awareness about the new values of sustainable fashion.
The contest was initiated by Giusy Bettoni, Founder, C.L.A.S.S., during the Smart Voices panel “C.L.A.S.S. Icon: Award and Manifesto for Responsible Fashion,” moderated by the journalist Diana de Marsanich, and featuring fashion designer Gilberto Calzolari, winner of the CLASS Icon Award 2020, and Federico Poletti, marketing and communication director of White Show.
From February 15 to April 15, candidates can enter the contest by sending an email with a description and objectives of their brand, the sustainability values they adopted and their strategy, together with a designer's profile, a photo-video story of their latest collection, and any previously won awards.
The competition sums up the values C.L.A.S.S. has been supporting since its inception in 2007. These include: importance of a company to behave ethically, follow transparent production standards, offer traceable and healthy products and guarantee respect for people and the environment while being committed to circular economy, safeguarding the oceans and lowering the use of water, energy and resources.