From 11th to 13th March 2020, the latest edition of CHIC March 2020 takes place in Shanghai and paves the way to the most coveted fashion market in the world.

One of Asia's largest trade fair for fashion and lifestyle presents around 1,000 Chinese and international exhibitors on an enlarged 145,000 m² in the National Exhibition & Convention Center, who will be efficiently networked with the expected 100,000 visitors. CHIC offers a comprehensive upgrade for 2020. For the first time, all exhibition segments have been integrated as separate show-in shows and have been sharply defined with new names. In the international area CHIC WORLDWIDE brands from Italy, France, Germany, Korea, etc. presents themselves and their new collections. Individual exhibitors come from Spain, Poland, Switzerland, Turkey, Singapore, Vietnam, India etc.

The Strategic marketing measures provide even more targeted support for international exhibitors: cooperation with influential Chinese key opinion leaders (KOLs) are being intensified, the cooperation with the most important sales platforms is being expanded, and the VIP matching with invitations of key accounts has been increased. The business seminars CIHC TALKS will be expanded internationally in March 2020; the CHIC SHOWS show the relevant trends on the Chinese market.