In 2017, China’s exports of textile products were 12.13 per cent of the country’s total exports. The Chinese textile industry has been competitive in the global value chain for years. The industry shows vigor and vitality, and the performance of brands with creative designs remains strong. But the industry is facing growing pressure from transforming and upgrading. China's textile industry urgently needs to figure out how to face the challenges brought out by the new era of reform and opening-up.

Technology, fashion, green have become the new labels for China's textile and garment industry. The future of design is soft design, which is user-oriented and aims to dig out potential demand from consumers. The high-quality development of China's textile products requires not only soft design but also something that leads the market.

Shenzhen, one of the country's major garment and textile industrial bases, is aiming to transform itself from a manufacturing powerhouse into a design and innovation-driven fashion hub after reporting robust income since 2017. This fashion hub is cultivating its own Chinese cultural characteristics to make it distinct and unique. It is aiming for faster growth by enhancing the design side rather than manufacturing since design creates culture, culture shapes value, and value determines the future.