Pakistan’s garment manufacturers and exporters can’t participate at the US trade show Magic. Reason: they can no longer afford to be a part of this comprehensive fashion marketplace as costs are too high. They now hope for subsidies, which will enable them to be present at the show and target the lucrative US textile import industry. In real terms Pakistan’s textile exports have remained stagnant in the last six years. During the same period textile exports from Bangladesh and Vietnam have increased seven per cent to ten per cent. Pakistan share in the global textile trade has declined from 2.2 per cent at the start of the century to less than 1.70 per cent. The country is looking at boosting its foreign exchange reserves through a jump in exports.

Magic showcases women's and men's apparel, footwear and accessories. It fuels the business of fashion by helping facilitate connections between buyers and brands with outstanding services like retail concierge and matchmaking programs, bridging relationships and strengthening connections. Additionally, retailers and buyers have opportunities to learn, network, and conduct business with new and returning exhibiting brands. From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, Magic fuels the business of fashion bi-annually in February and August every year.