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Denim brands launch new collections with antiviral properties


Denim brands DL1961 and Warp + Weft have collaborated with Swiss performance textile company HeiQ to launch new collections infused with the world’s first antiviral technology to reduce COVID-19 transmission through clothing. The technology has been applied in the denim in liquid form during the laundering process to provide a sanitizing and germ-resistant surface. It includes a silver component that attracts virus molecules and kills them on contact. HeiQ Viroblock stays active on treated garments for up to 30 domestic washes.

The technology is increasingly gaining importance, particularly in the denim category as jeans are a part of an everyday modern uniform and tend to be garments that consumers refrain from washing frequently. In June, another brand Diesel launched a unisex capsule collection of tees and jeans featuring antimicrobial and antibacterial properties with a droplet barrier.

Besides, these brands, denim mill Calik Denim is also launching antimicrobial fabrics with self-cleaning technology into its Fall/Winter 2021 collections. Similarly, fabric developer PG Denim and chemical specialist Rudolf Group are collaborating for a fabric collection to protect its consumers from infectious bacteria.