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Digital printing sees strong growth

The worldwide digital textile printing market for garments, home decor and industrial applications is experiencing strong growth of around 34 per cent CAGR. Europe continues as the biggest market for digital textile printing due to strong regional manufacturing industries while Asia Pacific is gaining momentum as it embraces digital printing technologies as a mainstream solution.

The shift away from mass production to more customised, colorways, and complex print designs is driven by importers, brand owners and consumers who are looking for differentiated quality products. These along with distinct operational benefits such as reduced inventory, and just in time manufacturing are the driving force that is fueling the growth in digital textile production.

Requirements for a more sustainable and environmentally friendly production are a key driver in this market. As owners and retailers become more sensitive to their product impact on the environment, as well as addressing consumer needs for creativity and customisation, they are increasingly looking to digital producers as thought leaders that are fundamentally changing the supply chain and helping them become sustainable and profitable.

Digital textile printing uses large format inkjet printers. With digital printing technology photographic and tonal graphics with multiple shades and colors can be printed on textiles.