As per MP Mary Creagh, who is currently leading a parliamentary inquiry into sustainability in the fashion industry, though major fashion brands such as Burberry and Gucci have been praised for recently eschewing animal fur from their collections, these materials are made from synthetic fibers derived from fossil fuels contributing to greenhouse gas emissions. The often-cited sustainable method of taking these clothes to charity shops after use is also problematic, given that four out of 10 items donated don’t get sold due to an inundation of items.

The advent of brands specialising in faux fur, such as Shrimps and Charlotte Simone, has meant that the material is now highly sought after by mainstream shoppers and celebrities, with Kate Moss and Alexa Chung seen sporting the trend and inspiring others to do so.

However, the problem is symptomatic of an entire industry rooted in overconsumption and one that aims to sell us something new every week. Decreasing prices in high street shops have fostered a culture of disposability in fashion, leading items to be worn just once or twice before being discarded.

Some fashion publications have been making efforts to promote vintage clothing and offer tips on sourcing old items. However faux fur and other unsustainable items are still heavily promoted.