Dressmann, the leading fashion chain for menswear in Northern Europe is ready to become the world’s biggest fashion retailer of Fairtrade certified cotton when it launches a new range of T-shirts, boxer shorts and socks. Dressmann further agreed to source 100 per cent sustainable cotton by 2025 to improve social and environmental conditions across its entire supply chain.
Cotton farmers in India will benefit from increased Fairtrade cotton sales. Fairtrade pledges to invest in educational projects and ensure increasing environmentally friendly production. Chessa Nilsen, Sustainability Lead at Dressmann says they are proud to launch a range of clothing made from Fairtrade certified cotton, making them the biggest player in the sector. The Fairtrade label will initially launch on basic garments that are always in store, but this is just the beginning, Dressmann plans to introduce more clothing lines in Fairtrade certified cotton by 2018.
Dressmann, the Norwegian apparel chain, will launch its new range of T-shirts, boxers and socks made from Fairtrade certified cotton in approximately 500 stores across Europe in Norway, Sweden, Finland, Denmark, Iceland, Austria and Germany. This move will make them the largest global buyer of Fairtrade certified cotton in the apparel industry. This is good news for farmers in India, as more than 2,400 cotton farmers from Fairtrade certified cooperative Noble Ecotech have already benefitted from Fairtrade cotton sales.