Pure London x JATC, the UK's leading fashion trade event, is teaming up with Graduate Fashion Foundation to showcase the works of talented fashion graduates. This collaboration aims to support future fashion leaders by providing them with a platform to launch their careers.
The event will take place at Olympia London from July 14th to 16th, 2024. Graduate Fashion Week alumni will participate in the highly anticipated Pure London x JATC catwalk show and have a dedicated space to exhibit their designs in the Grand Hall.
Megan Doyle, Associate Director of the Graduate Fashion Foundation, emphasized the event's importance as a launchpad for emerging designers to showcase their creativity and skills.
Gloria Sandrucci, Event Director of Pure London x JATC, echoed this sentiment, emphasizing the event's commitment to nurturing young talent. She highlighted the excitement of seeing former Graduate Fashion Week (GFW) winners present their collections alongside established brands, reflecting the festival's dedication to supporting the next generation of fashion innovators.
The Pure London x JATC Catwalk, curated by Trendhub by BDA London, will showcase key trends for the upcoming season. Established brands will present core designs alongside the GFW winners, offering a comprehensive look and attracting industry professionals, buyers, and media.
Some of the designers chosen to participate in the Pure London x JATC Catwalk include Amelia Perkins, Bridget Calthrop, Maya Rhodes, and Thea Hunter. Additionally, a dedicated section will feature works from Emily Lanham, Hannah Bailey, Jasmyn Lopuszansky, and Shaojing Zhu.
This partnership between Pure London x JATC and Graduate Fashion Week provides a valuable opportunity for rising stars in the fashion industry to gain exposure and launch their careers.
