The European Commission has acknowledged the growing risks of direct-to-consumer imports, particularly through online marketplaces, in its latest communication on e-commerce. Non-compliant and unsafe products threaten consumer safety, environmental standards, and fair competition.
A recent Reach for textiles project found that 16 per cent of 400 tested products violated EU regulations, highlighting the need for stronger enforcement. The Commission aims to tighten oversight under the Digital Services Act (DSA) and Digital Markets Act (DMA), ensuring e-commerce platforms take legal responsibility for the products they sell.
Key measures include removing the de minimis rule and fast-tracking Customs Code reforms to close loopholes that allow non-compliant goods to enter the EU unchecked. Strengthening coordination with Member States and industry stakeholders will enhance enforcement, while investment in digital tools like the Digital Product Passport will improve transparency and consumer trust.
Euratex welcomes the Commission’s crackdown, including joint action with the Consumer Protection Cooperation Network against Shein. It also supports efforts to develop a Digital Fairness Act to bolster consumer rights in e-commerce.
“With billions of garments entering the EU each year, we need a stronger system to ensure compliance,” said Euratex Director General Dirk Vantyghem. “We look forward to working with the Commission to create a fairer and safer market.”
The Commission’s push for stricter enforcement aims to level the playing field, protect consumers, and promote sustainable trade in Europe’s digital economy.
