The European General Court has ruled against German company sprd.netrd.net's attempt to trademark the iconic 'I love' symbol (featuring a heart) for use on clothing items like t-shirts and pullovers. The court upheld an earlier decision by the European Union Intellectual Property Office (EUIPO), citing the mark's fundamental lack of distinctiveness.
The ruling emphasizes, being a universally understood message, the 'I love' phrase fails to serve as a unique brand identifier. The sign's common usage and immediate recognition don't qualify it as a distinctive trademark within the clothing sector, the court highlighted. This case underscores the challenges businesses face when trying to trademark widely recognized symbols that lack an inherent, unique association with a specific brand.
