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Google, WWF Sweden partner for a data-driven platform on sustainability


Google and WWF Sweden are partnering to create a data-driven platform to enable the fashion industry to make more environmentally-responsible sourcing decisions and move towards more sustainable manufacturing processes.

Research by environmental consultancy Quantis found that the footwear and apparel industries combined were responsible for 8.1 per cent of global emissions. Most of these impacts occur at the raw materials stage in the production process.

Google and WWF will create an updated platform that leverages all these data types, with the aim of further increasing accuracy and relevance of raw material assessments. It will include numerous raw materials based on WWF data and knowledge. This knowledge will be combined using Google Cloud’s technical capacity – including big-data analysis and machine learning.

The platform aims to address these challenges by offering an open-source resource that can be used on a standalone basis, or to complement existing efforts.


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